Advertise
For more information contact Louisa Daniels Kearney, Director of Advertising; phone: (516) 883-2828. For more information about nonprofit and book advertising, contact Dennis F. Giza, Deputy Publisher; phone: (212) 854-2718; fax: (212) 854-8367.
- Downloadable Documents
- Complete Media Kit
- About Our Readers
- Print Advertising Rates & Specs
- Editorial Calendar
- CJR Impact & Influence
- Publisher’s Circulation Statement
- About Our Readers download pdf
- Median Age
- 52
- Sex
- 72% of CJR readers are male
- 28% of CJR readers are female
- Education
- 98% of CJR readers attended college
- 90% of CJR readers are college graduates
- 41% of CJR readers engaged in post-graduate studies
- Occupation
- 72% of CJR readers are employed in the media
- 92% of CJR readers are in professional or managerial roles
- 21% of CJR readers are on a board of directors
- Income
- Mean household income is $128,500
- Median household income is $83,800
- Mean Net Worth is $2,525,900
- Median Net Worth is $381,500
- CJR Readers are Dedicated
- The average time spent with an issue is 1 hr. 13 min.
- 74% of CJR readers read or looked through all of last 4 issues.
- 1.8 readers per copy.
- 6.2 years is the average length of time a reader has subscribed to CJR.
- 94% of CJR readers consider CJR one of favorites/very good/good journalism publication.
- 18% of CJRreaders said they changed their mind about an issue because of something they read in the magazine.
- 78% of CJR readers consider CJR an essential read.
- 83% of CJR readers find information in CJR that they can't find elsewhere.
- 92% of CJR readers would recommend CJR to colleagues.
- 48% of CJR readers clipped or referred an article for others.
- CJR Readers are Involved
- 94% of CJR readers voted in Federal, State, or Local election.
- 60% of CJR readers have written something that has been published.
- 42% of CJR readers actively worked as a volunteer (non-political).
- 39% of CJR readers addressed a public meeting.
- 33% of CJR readers have written to the editor of a magazine or newspaper.
- 29% of CJR readers have written to an elected official about some matter of public business.
- 31% of CJR readers have taken an active part in some local civic issue.
- 21% of CJR readers have written to or called a radio or television station.
- 15% of CJR readers engaged in fund raising.
- 10% of CJR readers actively worked for a political party/candidate.
- 17% of CJR readers participated in environmental groups/causes.
- CJR Readers are Media Professionals
- 72% of CJR readers are media professionals.
- Breakdown by Media:
- Newspaper
- 57%
- Television
- 11%
- New Media
- 9%
- Magazine
- 13%
- Radio
- 6%
- Education
- 12%
- Broadcast
- 17%
- 80% of CJR's media professionals are involved in determining the types of news stories and topics that are reported. 50% are very involved.
- CJR Readers are Book Buyers
- 97.3% of CJR readers purchased books in the last 12 months.
- Average number of books purchased: 25.5
- 36.2% of CJR readers bought 25+ books.
- Types of Books Purchased in the Last 12 Months:
-
- Fiction
- 60.5%
- Reportage
- 30.2%
- Religion
- 21.8%
- History
- 52.8%
- Travel
- 25.7%
- Short Stories
- 18.9%
- Current Events
- 48.6%
- Classics
- 24.6%
- Art
- 17.5%
- Biography
- 42.9%
- Business
- 22.9%
- Crime
- 17.5%
- Reference
- 32.5%
- Memoir
- 22.6%
- Poetry
- 15.8%
- Childrens
- 31.6%
- Where CJR Subscribers Buy Books:
-
- Book Store
- 90.9%
- Internet
- 58.5%
- Book Club
- 17.6%
- Chain
- 79.0%
- Mail Order
- 21.6%
- Other
- 9.1%
- Independent
- 60.8%
- Sources: Mediamark Research Inc. 2001 Subscriber Study; Erdos & Morgan Readership Survey, 2000.
- Advertising Online
-
For more information about online advertising and sponsorship opportunities, please contact Dennis F. Giza, deputy publisher, (212) 854-2718, dfg2@columbia.edu.
- Print Advertising Rates download pdf
-
Special advertising rates for book advertisers will be in effect for the September / October Books issue. For all other issues, discounted rates are available for the following advertisers: book publishers, mail order advertising, colleges and universities, and foundations. Nonprofit organizations in section 501C3 of the internal revenue code that engage primarily in philanthropic, charitable, or journalistic activities also qualify.
- Editorial Calendar download pdf
- July / August 2007
- Closing: May 23, 2007
- Material Due: June 6, 2007
- On Sale: July 3, 2007
- Copies of this issue will be available at the Association for Education in Journalism and Mass Communication Convention
- September / October 2007
- Books: Of Journalism and About Journalism
- Closing: July 23, 2007
- Material Due: August 8, 2007
- On Sale: September 1, 2007
- Copies of this issue will be available at the American Magazine Conference
- November / December 2007
- Awards / Fellowships
- Closing: September 21, 2007
- Material Due: October 5, 2007
- On Sale: November 1, 2007
- Copies of this issue with be available at the Knight Bagehot Fellowships in Economics and Business Journalism Annual Dinner
- January / February 2008
- Closing: November 23, 2007
- Material Due: December 7, 2007
- On Sale: January 2, 2008
- March / April 2008
- Closing: January 22, 2008
- Material Due: February 8, 2008
- On Sale: March 1, 2008
- May / June 2008
- Closing: March 21, 2008
- Material Due: April 8, 2008
- On Sale: May 1, 2008
