On November 20, 2008, CJR and Consumer Reports staged a conference called “Consumer Revolution on the Web: Opportunities and Dangers for Journalism.” The conference was designed to address questions about how professional journalists should cover consumer issues at a time when big-name bloggers, online vigilantes, and anonymous user-reviewers have turned word-of-mouth into a powerful weapon and traditional consumer reporters are falling victim to budget cuts. Consumer Reports editorial director Kevin McKean moderated a panel discussion on how to strike a balance between professional and amateur consumer reporting. Sitting on the panel were veteran consumer reporter Trudy Lieberman, On the Media host Bob Garfield, The Consumerist editor Ben Popken, Pulitzer-winning reporter David Cay Johnston, and Harry McCracken, editor of Technologizer. Audio of the panel is available here.
Audio, Events — December 23, 2008 02:31 PM
Are Consumers the Right Watchdogs?
Audio of the panel discussion on amateur vs. professional consumer reporting
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The trouble with most user-generated content is that the denominator is unknown--what proportion of owners do dissatisfied owners represent? With TrueDelta.com, I've been working on a systematic approach to meaningfully present owner experiences.
Posted by Michael Karesh on Sun 28 Dec 2008 at 12:17 PM
We need both, there are alot of crooks out there!
Posted by Mayme on Mon 13 Apr 2009 at 10:18 AM
Consumer Reports is a great resource many people use it. I still think you need to see the product of you're purchasing in person in addition to studying the data collected by Consumer Reports.
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