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Articles by Bill Grueskin, Ava Seave, and Lucas Graves | Email the Author

 

1. The Business of Digital Journalism

   The Story So Far: What We Know About the Business of Digital Journalism

   May 10, 2011 10:00 AM

   The Story So Far: What We Know About the Business of Digital Journalism (PDF) Introduction Chapter One... Continue reading

2. The Business of Digital Journalism

   Introduction

   May 10, 2011 12:13 AM

   Few news organizations can match the setting of The Miami Herald. The paper’s headquarters is perched on the edge of Biscayne Bay, offering sweeping views... Continue reading

3. The Business of Digital Journalism

   Chapter One: News From Everywhere

   May 10, 2011 12:12 AM

   In early 2005, a researcher at the Poynter Institute published a column that was instantaneously read and—by many—misunderstood. Rick Edmonds, who studies the... Continue reading

4. The Business of Digital Journalism

   Chapter Two: Traffic Patterns

   May 10, 2011 12:11 AM

   At first glance, the numbers don’t seem to add up: The New York Times has more than 30 million online readers and weekday circulation of... Continue reading

5. The Business of Digital Journalism

   Chapter Three: Local and Niche Sites

   May 10, 2011 12:10 AM

   TBD.com went out with a whimper, not a bang. In February 2011, just six months after going live, the Washington, D.C., area’s high-profile... Continue reading

6. The Business of Digital Journalism

   Chapter Four: The New New Media

   May 10, 2011 12:09 AM

   News organizations can be forgiven for feeling that they’re in an endless cycle of Whac-A-Mole. They’ve had fifteen years to get onto the Internet, and... Continue reading

7. The Business of Digital Journalism

   Chapter Five: Paywalls

   May 10, 2011 12:08 AM

   “Information wants to be free. Information also wants to be expensive. Information wants to be free because it has become so cheap to distribute, copy, and... Continue reading

8. The Business of Digital Journalism

   Chapter Six: Aggregation

   May 10, 2011 12:07 AM

   A group of middle school students at Brooklyn’s Urban Assembly Academy of Arts and Letters got a special treat one March afternoon in 2011. Just... Continue reading

9. The Business of Digital Journalism

   Chapter Seven: Dollars and Dimes

   May 10, 2011 12:06 AM

   Journalism is expensive and good journalism especially so, but the newsroom usually is not the costliest part of running a news organization. The Commerce Department... Continue reading

10. The Business of Digital Journalism

    Chapter Eight: New Users, New Revenue

    May 10, 2011 12:06 AM

    “The basic point about the Web is that it is not an advertising medium, the Web is not a selling medium, it is a buying medium.... Continue reading

11. The Business of Digital Journalism

    Chapter Nine: Managing Digital

    May 10, 2011 12:05 AM

    Although all digital news organizations live in a brutally competitive environment, some companies do much better than others because their managers respond more deftly to... Continue reading

12. The Business of Digital Journalism

    Conclusion

    May 10, 2011 12:04 AM

    "Here’s the problem: Journalists just don’t understand their business.” That’s the diagnosis from Randall Rothenberg, a former New York Times media reporter who heads the Interactive Advertising Bureau, a trade group representing publishers and marketers. Whether or not you... Continue reading

13. The Business of Digital Journalism

    Executive Summary

    May 10, 2011 12:03 AM

    Chapter One News From Everywhere: The Economics of Digital Journalism Large-scale competitive and economic forces are confronting news organizations, old and new. This chapter identifies sixteen features of the digital world that are transforming the business of news, including... Continue reading

14. The Business of Digital Journalism

    Acknowledgements and Credits

    May 10, 2011 12:02 AM

    Acknowledgements We owe a great debt to many people who contributed to this report. While we can’t name them all here, we wish to thank some of those most deeply involved. Nicholas Lemann, dean of Columbia’s Journalism School, hatched the... Continue reading