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Articles by Elinore Longobardi | Email the Author

Debits & Credits: Brooks Over His Head

Plus: Bear romanticized; an uncredited Crain’s scoop; an overcaffeinated Journal, etc.

A Debit to New York Times columnist David Brooks for his confused piece Tuesday on who’s to blame for the... More

The Three Faces of SupCo Coverage

Slate, the NYT, and the WSJ on Exxon Valdez

It was 1989 in the Supreme Court last week. Lawyers argued about whether ExxonMobil should pay punitive damages for the... More

Forbes, Fortune: Jobs Well Done

Bizpubs add to excellent work on overseas child, forced labor; Recalling Bloomberg Markets

In our recent perusing of the business magazines, two stories on child labor stuck out, one by Forbes and the... More

The World According to Forbes

“Smartest Cities” list is stupid even for a list

All we want around here at The Audit—all we’ve ever wanted—is a few smart neighbors. We are just so sick... More

Correction Follies

Vegas paper compounds confusion of a bungled rewrite

Business news is complicated, so mistakes happen. But there is no excuse for “fixing” the problem with an indecipherable correction.... More

Casino Heiress Plays Reuters

Wire-service puff piece serves subject, not readers

Reuters crapped out with a recent, unaccountably flattering profile of Pansy Ho, a major player in the international casino business... More

Comcast CEO Is/Is Not Loved By Shareholders

You need to read three separate articles to find out

This is a tale of two CEOs. One abuses his customers, but delivers profits to shareholders. The other has angered... More

A High-Tech Rumor Mill

FT pushes thinly sourced Blu-ray scoop too far while Variety and others hold their fire

Sony has been trying to convince consumers for three years that its Blu-ray technology is the high-definition successor to the... More

Business Writing for Everyone

LAT provides needed context for the non-specialist; others don’t

Business stories can be hard to tell. The larger arc of a business story—say, a company’s rise or fall—is often... More

New York Times Nails Nevada

Local press has homer blindness on land-use story

Sometimes parachuting in on a story can give readers a better perspective than they get from those already on the... More

Think Globally, Read Locally

Strong business reporting from around the nation

In early December, the Cleveland Plain Dealer ran more than a dozen pieces over several days on one of the... More

Speed Flattens Shorts

It’s not easy being short, but Bloomberg gets it right while Reuters trips

Wire reporters sometimes turn out as many as two-dozen 300-word stories a day. This process inevitably requires quick compression of... More

Counterproductive Counterintuition

An ill-advised exercise in counterspin in the Times

The counterintuitive story is a staple of journalism, especially of the business press. When the news zigs, the counterintuitive story... More

Earnings: Eye of the Beholder?

Verizon coverage shows corporate earnings are still a trap for business reporters. The winner: IBD

After the tech crash earlier this decade, the business press took some well-justified lumps for accepting corporate spin instead of... More

FT Husked by ADM

Financial Times plays mouthpiece to corporate welfare queen

You may have noticed a lot of ethanol coverage in the press lately, much of it sparked by controversial biofuel-subsidy... More

16 women whose digital startups deserve Vox-level plaudits - A look at the media entrepreneurs who aren’t grabbing headlines

Why was ‘Dasani’ shut out of the Pulitzers? - 5 problems with The New York Times’ ambitious, influential series on the life of one homeless Brooklyn girl

The AP downplays its Obamacare scoop - Repeal on deductible caps marks another step in The Great Cost Shift

The enduring pull of mag covers - Why do magazine cover images still hold so much cultural power in this decline-of-print era?

Michael Wolff’s digital media bloopers - The Newser founder trolls (other) digital-news companies


Why The Upshot?

“Perhaps most important, we want The Upshot to feel like a collaboration between journalists and readers”

Jonah Lehrer has a new blog

“I also hope this blog can be a small step towards regaining the trust of my readers”

The greatest threat to women

Louis CK is nonplussed at how ladies do it

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