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Articles by Elinore Longobardi | Email the Author
Debits & Credits: Brooks Over His Head
Plus: Bear romanticized; an uncredited Crain’s scoop; an overcaffeinated Journal, etc.
By Elinore Longobardi Mar 24, 2008 at 08:26 AM
A Debit to New York Times columnist David Brooks for his confused piece Tuesday on who’s to blame for the... More
The Three Faces of SupCo Coverage
Slate, the NYT, and the WSJ on Exxon Valdez
By Elinore Longobardi Mar 6, 2008 at 12:37 PM
It was 1989 in the Supreme Court last week. Lawyers argued about whether ExxonMobil should pay punitive damages for the... More
Forbes, Fortune: Jobs Well Done
Bizpubs add to excellent work on overseas child, forced labor; Recalling Bloomberg Markets
By Elinore Longobardi Feb 28, 2008 at 08:30 AM
In our recent perusing of the business magazines, two stories on child labor stuck out, one by Forbes and the... More
The World According to Forbes
“Smartest Cities” list is stupid even for a list
By Elinore Longobardi Feb 22, 2008 at 11:00 AM
All we want around here at The Audit—all we’ve ever wanted—is a few smart neighbors. We are just so sick... More
Correction Follies
Vegas paper compounds confusion of a bungled rewrite
By Elinore Longobardi Feb 6, 2008 at 01:38 PM
Business news is complicated, so mistakes happen. But there is no excuse for “fixing” the problem with an indecipherable correction.... More
Casino Heiress Plays Reuters
Wire-service puff piece serves subject, not readers
By Elinore Longobardi Feb 1, 2008 at 11:44 AM
Reuters crapped out with a recent, unaccountably flattering profile of Pansy Ho, a major player in the international casino business... More
Comcast CEO Is/Is Not Loved By Shareholders
You need to read three separate articles to find out
By Elinore Longobardi Jan 24, 2008 at 11:46 AM
This is a tale of two CEOs. One abuses his customers, but delivers profits to shareholders. The other has angered... More
A High-Tech Rumor Mill
FT pushes thinly sourced Blu-ray scoop too far while Variety and others hold their fire
By Elinore Longobardi Jan 18, 2008 at 03:56 PM
Sony has been trying to convince consumers for three years that its Blu-ray technology is the high-definition successor to the... More
Business Writing for Everyone
LAT provides needed context for the non-specialist; others don’t
By Elinore Longobardi Jan 9, 2008 at 04:18 PM
Business stories can be hard to tell. The larger arc of a business story—say, a company’s rise or fall—is often... More
New York Times Nails Nevada
Local press has homer blindness on land-use story
By Elinore Longobardi Jan 3, 2008 at 04:18 PM
Sometimes parachuting in on a story can give readers a better perspective than they get from those already on the... More
Think Globally, Read Locally
Strong business reporting from around the nation
By Elinore Longobardi Dec 18, 2007 at 10:22 AM
In early December, the Cleveland Plain Dealer ran more than a dozen pieces over several days on one of the... More
Speed Flattens Shorts
It’s not easy being short, but Bloomberg gets it right while Reuters trips
By Elinore Longobardi Dec 13, 2007 at 11:20 AM
Wire reporters sometimes turn out as many as two-dozen 300-word stories a day. This process inevitably requires quick compression of... More
Counterproductive Counterintuition
An ill-advised exercise in counterspin in the Times
By Elinore Longobardi Nov 30, 2007 at 01:34 PM
The counterintuitive story is a staple of journalism, especially of the business press. When the news zigs, the counterintuitive story... More
Earnings: Eye of the Beholder?
Verizon coverage shows corporate earnings are still a trap for business reporters. The winner: IBD
By Elinore Longobardi Nov 27, 2007 at 11:01 AM
After the tech crash earlier this decade, the business press took some well-justified lumps for accepting corporate spin instead of... More
FT Husked by ADM
Financial Times plays mouthpiece to corporate welfare queen
By Elinore Longobardi Nov 20, 2007 at 09:40 AM
You may have noticed a lot of ethanol coverage in the press lately, much of it sparked by controversial biofuel-subsidy... More
‘See you on the other side’ - Meet Jessica Lum, a terminally ill 25-year-old who chose to spend what little time she had practicing journalism
#Realtalk: This is the best moment to be in journalism - The old stuff isn’t coming back, but that’s okay
Streams of consciousness - Millennials expect a steady diet of quick-hit, social-media-mediated bits and bytes. What does that mean for journalism?
Sticking with the truth - How ‘balanced’ coverage helped sustain the bogus claim that childhood vaccines can cause autism
An ink-stained stretch - Can Aaron Kushner save the Orange County Register—and the newspaper industry?
Josh Barro, the loneliest Republican
What to make of the 28-year-old columnist’s contempt for the GOP—and its would-be reformers
Dowd and Fournier and countless others who have launched similar complaints are asking, “Why aren’t we getting what we were promised?”
Elizabeth Spiers on launching media brands
What do news publications need to do to adapt to digital? Any publication you see doing it really well?
Wolf Blitzer and other journalists should leave God out of natural disasters
CJR's Guide to Online News Startups
Uptown Messenger – Hyperlocal news for a neighborhood in New Orleans
Who Owns What
The Business of Digital Journalism
A report from the Columbia University Graduate School of Journalism
Questions and exercises for journalism students.
