That’s one step. As he notes, it’s also important for each paper to keep the lines of communication open with readers about how the submitted reports are having an impact. DeRienzo’s column and subsequent blog post are examples of this.
“One of the key things about it to make it successful is to report back regularly to readers about how it’s working,” he says. “Don’t just make it so that people send [reports] out into the ether and don’t know if an editor has seen it or not.”
Along with being open and responsive, it’s important that a true digital first news organization is also always learning and adapting. During our chat, I mentioned that the paper should have an online corrections page that communicates its policy and lists recent corrections. Within a few hours, DeRienzo announced on Twitter that they had launched it.
Correction of the Week
“Bell councilman: In the Oct. 13 Section A, a profile of Lorenzo Velez, the only Bell City Council member not charged with a crime, described Bell as ‘a city dominated by blue-color Mexican immigrants like himself.’ It should have said ‘blue-collar.’” - Los Angeles Times