Parsons says there are more announcements of Arabs — or people of ethnic Arab origin — to come. “It’s not as if we have ‘quotas,’” he explains, “but suffice to say that a significant number of on-air presenters are Arabic.” He also estimates about half the Doha-based senior editorial staff will consist of ethnic Arabs, and there has been a concerted effort to break down the walls of suspicion between al-Jazeera staff and their English-language siblings, with social events like family cookouts and joint committees to enhance cooperation.

So when will AJI go on the air? Parsons says he’s hoping the technicians will finish up in May and hand over the studios so the news staff can start working out the bugs. Meanwhile, around the world, programs are being shot and edited for the day the switch is finally thrown.

As Parsons told me, “We will be judged by what we broadcast, not by when we start.”

Lawrence Pintak is director of the Adham Center for Electronic Journalism at The American University in Cairo and publisher/senior editor of the Journal of Transnational Broadcasting Studies. His most recent book is Reflections in a Bloodshot Lens: America, Islam & the War of Ideas. He can be reached at lpintak ~at~

If you'd like to get email from CJR writers and editors, add your email address to our newsletter roll and we'll be in touch.

Lawrence Pintak is founding dean of The Edward R. Murrow College of Communication at Washington State University; a former CBS News Middle East correspondent; and creator of the free online Poynter course, Covering Islam in America. His most recent book is The New Arab Journalist: Mission and Identity in a Time of Turmoil.