Yes, but…. The party you wish to meet agrees, but sets conditions that make the meeting impossible. Prince Salman bin Abdul Aziz, now the Crown Prince, agreed to meet our delegation, but in Jeddah, the day we were scheduled to fly from Riyadh back to the US.

Bait and Switch. You are assured you are getting the event you asked for. When you show up, it bears no resemblance to what you have been promised. With Prince Salman unavailable in Jeddah, MOCI proposed his son, Sultan bin Salman, the Saudi astronaut turned tourism minister, and several of his royal peers. Fifteen minutes prior to the event, Mr. A. assured us the princes would be there. When we arrived at the restaurant where the meeting was to take place, however, no royals were present. A bunch of puzzled Saudi journalists had been hastily summoned for dinner. Later we learned Prince Sultan was in Mexico at the time, and the other princes weren’t in Riyadh that day.

Honestly, I shouldn’t lay all blame at MOCI’s door. For many Saudis in government and business, speaking to Western journalists is like getting a root canal. They are loath to talk on-the-record for good reason—there can be harsh penalties for speaking out.

This media shyness hasn’t prevented Saudis from dominating the Arab world’s media. Saudis own the largest Arab media organizations, over 100 satellite television channels, and the largest and most influential pan-Arab newspapers, al-Hayat and Asharq al-Awsat. Interestingly, the vast majority of these news organizations, many controlled by members of the Saudi royal family, are headquartered outside of Saudi Arabia, to avoid Saudi government censorship.

The Kingdom, though, may be on the cusp of great change. Two-thirds of its population is under 29, and the young seem less fearful than their parents of taking risks. Saudi Arabia’s alternative, unofficial media is Internet based, and has some of the most interesting commentary in Saudi Arabia today.

Independent male and female bloggers and comedians are gaining the audience that Saudi Arabia’s stodgy official press is losing. To cite just two examples: Ahmed al-Omran, a 27 year-old Columbia Journalism School graduate, who has worked for NPR, comments on political and social issues in Saudi Arabia at his blog Fahad al-Butairi, a young geophysicist with a degree from the University of Texas at Austin, is Saudi Arabia’s Jon Stewart. His Internet comedy show La Yekthar (“put a lid on it”), thoughtfully captioned in English, has received over 50 million page views. Episode 14 includes a series of hilarious “man in the street” interviews in New York’s Time Square that poke fun at official Saudi attitudes about women, Jews, and other subjects.

As with everything in the Kingdom, though, change will probably take time. The term “step-by-step” is a national mantra. If you are an American journalist heading to Saudi Arabia, good luck.

If you stick with it, though, you’ll meet many extraordinary people, and witness a distinctive culture struggling to come to terms with the modern world.

Correction: An earlier version of this piece failed to credit the photographer. She is Christa Case Bryant/The Christian Science Monitor.

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Louise Lief is the former deputy director of the International Reporting Project at Johns Hopkins University. IRP provides opportunities for journalists and editors to do independent reporting on international stories under covered in the US media.