Surely Harper’s will be watching Buzzfeed closely — Steinberg’s fellow panelist, Harper’s vice president of public relations Jason Chupick, seemed defeated and lost as he described how the digital transition has been “really, really hard” for the 162-year-old magazine. Chupick believes that tablets are the future of longform journalism, but admitted that Harper’s is still stuck with a “stop-gap” of pdf versions of its print content. “We have to find a way to sell it better,” he said. Meanwhile, Steinberg praised the individual journalist/entrepreneurs who have successfully branded and “sold” themselves: people like Buzzfeed’s Ben Smith and Nate Silver. “I don’t know what these guys do,” he admitted; “but I know that it’s extraordinary.”
Behind the News
06:50 AM - November 19, 2012
Buzzfeed president talks branded content
The future of media revenue has its roots in the past
‘See you on the other side’ - Meet Jessica Lum, a terminally ill 25-year-old who chose to spend what little time she had practicing journalism
#Realtalk: This is the best moment to be in journalism - The old stuff isn’t coming back, but that’s okay
Streams of consciousness - Millennials expect a steady diet of quick-hit, social-media-mediated bits and bytes. What does that mean for journalism?
Sticking with the truth - How ‘balanced’ coverage helped sustain the bogus claim that childhood vaccines can cause autism
An ink-stained stretch - Can Aaron Kushner save the Orange County Register—and the newspaper industry?
Josh Barro, the loneliest Republican
What to make of the 28-year-old columnist’s contempt for the GOP—and its would-be reformers
Dowd and Fournier and countless others who have launched similar complaints are asking, “Why aren’t we getting what we were promised?”
Elizabeth Spiers on launching media brands
What do news publications need to do to adapt to digital? Any publication you see doing it really well?
Wolf Blitzer and other journalists should leave God out of natural disasters
CJR's Guide to Online News Startups
Uptown Messenger – Hyperlocal news for a neighborhood in New Orleans
Who Owns What
The Business of Digital Journalism
A report from the Columbia University Graduate School of Journalism
Questions and exercises for journalism students.
