Still, Open Salon is an important idea, a laudable attempt to bring into the fold those people who were once just readers on the far side of the magazine or the computer screen. Salon’s writers and editors will become a bit more like readers, and their readers will become a bit more like them. They’ll share a space, or try to, anyhow.

“How many experiments are tried?” asked Scott Rosenberg. “How many fail? Ultimately, you want some success to point to, but if you don’t have some failures, it probably means you’re not trying enough different things.” It’s unclear whether Salon will get rich from this—and it’s unclear whether bloggers will, either. However the finances work out for Salon, though, the enjoyment from reading and writing remain. For most of Open Salon’s newly minted bloggers, that seems like plenty.

 

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Joshua Young blogs on new media at Networked News.