The problem with slinging mud, of course, is that the slinger tends to get just as dirty as the target. And both Pitney and Milbank, in the exchange, ended up looking, as Time’s Michael Scherer put it, “like petulant politicians.” After a few minutes, as the novelty of the insult-filled-fight-on-morning-TV wore off, the thing just became…sad. Not just because of its vague airing-dirty-laundry-on-national-TV intimations (not in front of the viewing audience, honey), and not just because both journalists are so much better than their performances yesterday let on. Sadder still was the fact that what got attention, yesterday, unsurprisingly, wasn’t the substance of the fight, but rather the fact of the fight itself.

Over at CafePress, you can now buy all manner of clothing, accessories, and gadgets commemorating You’reSuchADickGate. For sale are T-shirts, sweatshirts, polo shirts, hoodies, onesies, baby bibs, coffee mugs, messenger bags, mousepads, water bottles, pet bowls, wall clocks, aprons, boxers, and, of course, “the classic thong” (Made in the USA!)—all printed with a photo of Dana Milbank and emblazoned with the line “THE DICK WHISPERER.” Again: what a proud, proud moment.

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Megan Garber is an assistant editor at the Nieman Journalism Lab at Harvard University. She was formerly a CJR staff writer.