Another unwaveringly anti-Islamist newspaper, Al-Fagr, headlined its September 6 story, “Grave Insults to The Prophet.”

The story of the incendiary film was then picked up—on September 9—by Al-Bashayr, a well known news portal that headlined its story, “A Porno About the Life of Prophet Mohammed.” The film was produced in the US, the report emphasized. It also highlighted that the film includes “inappropriate sex scenes” involving the Prophet’s wife. Al-Bashayr is run by Sherif Eskander, a Christian Copt who started his news site under Mubarak and is staunchly anti-Islamist.

Several other secular and anti-Islamist Egyptian media outlets also ran with the story—days before any Islamic group or publication even noticed. And in fact, the stories, online and in print, taunted Islamists for failing to defend the Prophet. They also jeered at the Islamist government in Cairo for allegedly being too afraid of the Obama Administration to demand that the blasphemous film be banned.

The pro-Mubarak media was persistent in trying to get the film noticed. On September 8, two days after its original story, Youm7 ran the story again—with expanded coverage, on a full page in its print edition, now with still photographs from the movie.

Al-Watan News, a daily owned by Mohammed Al-Ameen, a pro-Mubarak real estate development tycoon, reported—acurately—in its story on September 10 that the film features scenes claiming that Muhammad was born to adultery, and that the Prophet later on he killed a man in front of his wife and then had sex with her.

On September 11, Al-Mehwar TV aired a rare interview with the purported man behind the film, Maurice Sadeq, a controversial US-based Christian Coptic activist who had publicly supported Terry Jones’ plan to burn the Koran. Al-Mehwar TV is owned by Hassan Ratib, a cement mogul who made his wealth under Mubarak.

Because of his extreme right-wing views, Sadeq had rarely been given the chance to appear on public TV in the Middle East. Several years earlier, Sadeq had become infamous in Egypt for calling on former Israeli Prime Minister Ariel Sharon to invade Egypt to “liberate the Christians.”

And this time Sadeq, who has American citizenship, was true to form: he used his appearance on Al-Mehwar TV to attack Muhammad. Hundreds of thousands of viewers across the Middle East, who tune in nightly to the Egyptian channel, watched in disbelief. One caller yelled at Sadeq: “May Allah curse you, you son of a bitch!,” before hanging up the phone.

One of Egypt’s popular websites, Masrawy, owned by Egypt’s richest Christian Copt, Naguib Sawiris, ran stories suggesting that the Islamists had not done enough to defend the Prophet against the film, while the liberal Wafd newspaper, which claims to represent Christians in Egypt, ran a story headlined “the Muslim Brotherhood Lets the Prophet Down.” Masrawy went a further, drawing a link between a visit by a group of US business leaders to Egypt’s new president, Mohammed Morsi, and his initial silence about the film. “Why hasn’t the president or the [Muslim] Brotherhood commented on the abuse against the Prophet?” asked Masrawy’s headline.

By then the Egyptian Islamist media had begun to respond to this rash of stories. “The film is a failed attempt to stoke religious strife in Egypt between the Christians Copts and Muslims,” said Al-Hurriya wal Adalah, the newspaper of the Muslim Brotherhood.

Almesryoon newspaper ran a letter from Islamist leaders on September 11 asking President Morsi to bring those behind the video to justice. Several Islamist groups, as well as easily provoked soccer fans known as Ultras (who played a role in mass rallies against Mubarak), quickly called for demonstrations on September 11, outside the US embassy’s downtown building. The mob scenes that followed were aired live on TV channels beamed across the Middle East.

Emad Mekay has written for The New York Times, Bloomberg, and the Inter Press Service in the Middle East. A 2012 John S. Knight Journalism Fellow at Stanford, he is an Investigative Journalism Fellow at the Investigative Reporting Program at UC Berkeley.