Until early June, the trend toward adrenaline-driven coverage seemed likely to rise even if the number of storms was on the decline. But then, tragedy struck. Tim Samaras, Carl Young, and Samaras’s 24-year-old son, Paul, were killed during an Oklahoma storm while filming Storm Chasers. Their death, and Zee’s close personal and professional relationship with them and their Discovery series, has begun to raise serious questions about the line between the adrenaline-fueled world of Storm Chasers and the more serious worlds of science and journalism. It seems to be a line that’s become dangerously blurred.

But unless trends change,Tyndall’s data says that this year, ABC will feature the most extreme weather ever for the network, potentially double the 2012 minutes logged. That as the larger subject of climate change remains, according to his data, essentially unreported.

If you'd like to get email from CJR writers and editors, add your email address to our newsletter roll and we'll be in touch.

Steven Rosenbaum is the CEO of Magnify.net, the Web's largest video-curation platform. In 2011, he was named New York City's first Entrepreneur at Large, and in that capacity he works to bring more startups and engineering talent to the city. He is the author of Curation Nation (McGraw-Hill, 2011)