The greatest challenge for Quartz will be attracting a readership away from well-established brands (and much bigger newsroom resources) of places like The Financial Times and The Wall Street Journal, especially with the wide-ranging topics its reporters plan to cover. Given that Quartz is unlikely to match its competitors on original reporting, editors are hoping that the site’s visual appeal and personal tone will take them far. “It would be a win for us if Quartz became recognized as a discerning eye,” Seward said.

Correction: An earlier version of this article misspelled Kevin J. Delaney’s last name.

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Hazel Sheffield is a former assistant editor at CJR. Follow her on Twitter @hazelsheffield.