(Personal aside: There is also a category at the PRWeek awards for “Best Use of Broadcast,” “honoring VNRs [Video News Releases] in terms of their creativity, cost-effectiveness and overall impact.” It is a travesty that Karen Ryan Group Communications did not take this category last year for its work in 2004. Why the snub? What in the world did the winner — Zeno Group, on behalf of the National Association of Music Education — have on Ryan’s “In Washington, I’m Karen Ryan reporting” series on behalf of the Health and Human Services Department? If the Spinnies are the Oscars of the PR world, then Karen Ryan’s work is surely the “Saving Private Ryan” of PR.)

Liz Cox Barrett is a writer at CJR.