Although the New Inquiry is registered as a nonprofit, Rosenfelt doesn’t see it operating as one long term. “I’d like us to be entirely reader-supported, and I think we’ve come very far in proving that’s possible, even without a paywall,” she said. The New Inquiry’s goal “is to be completely without ads, not pandering to grant givers or benefactors, and 100 percent reader-supported.”

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Edirin Oputu is a former assistant editor at CJR. Follow her on Twitter @EdirinOputu