This misrepresentation is irresponsible for a paper that carries clout in setting, and furthering debates here and around the world, especially with its recent rebranding of the International Herald Tribune to the International New York Times. Breast cancer—all cancers—are big, bad, ugly diseases and rarely resemble the buxom rack splashed beneath Wednesday’s masthead.

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Kira Goldenberg is an associate editor at CJR. Follow her on Twitter at @kiragoldenberg.