behind the news

Padding the Paper

August 15, 2008

Kevin Roderick of LAObserved points out that though the Los Angeles Times boasted about the “1180 pages” that comprised this past Sunday’s print edition (up from 828 pages the Sunday before), it’s just misleading talk. Why? Well, according to Roderick, 374 pages of that sum total came from an Ikea catalog that was included in the paper’s Sunday bundle, which I guess technically counts, if you’re counting the number of pages dropped off at subscribers’ doorsteps. But it’s hardly reason to brag.

Jane Kim is a writer in New York.