Leonard Stephens: We have a new show called the World News Magazine Show. We’re also in negotiation with the Oakland Post to do a news program. We want to start doing movies. But at the same time, we want to remain in the community because we feel like that’s really part of our uniqueness. That’s what separates us from all the other African- American programming out there.

Why does black ownership matter?

Chauncey Bailey: Because we have different viewing tastes. The top twenty shows in black households are different from the top twenty shows white households. You have only three shows that are on both lists. I was sitting in an airport in Kansas City watching CNN doing a report on Earl Lloyd, the first black player in the NBA. Nobody was watching it except me. We need our own channel that speaks our message.

Leonard Stephens: It’s part of my ministry that I’m going to continue until the day I die. I’m leaving the legacies for our children so that they can be happy and proud of something that we started.

Chauncey Bailey: When a black kid comes up to me in West Oakland, a seven-year-old, and looks at me wearing a tie, and asks, ‘Are you a business man?’ I say, ‘Yes, I am a business man. Don’t let the black face convince you that I’m not.’

Kristal Brent Zook is an associate professor and director of the M.A. Journalism Program at Hofstra University. She is the author of three books including I See Black People: The Rise and Fall of African American-Owned Television and Radio.