TH: I wanted something that was sort of hip and cool, a downtown sensibility. The pinup is such a throwback and something about the palette needed to push it into the present and beyond. On one hand we got the pose—a quote from a bygone century—now we need the color to create the paradox and say, in a way, here is this modern person doing something totally cheeky. Using dark reds and blacks, in a very limited way, I thought would evoke colors of a tattoo, but also a certain thriftiness, a minimalism that I think feels futuristic.

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Brent Cunningham is CJR’s managing editor.