SD: There are definitely more stories like this in the works, And by “like this” I mean all kinds of stories that become experiences in different ways. There are serious stories, investigative stories. There are stories that are more like adventure stories. There will be more sports stories developed this way.

AK: We’re kind of coming back to this idea that some people want to take some time and have a little depth with something and enjoy it. Having fun is part of that, but also having a really well-thought-out experience through that article, and all of its supporting components. It’s sort of what we’re aiming for.


Edirin Oputu is an assistant editor at CJR. Follow her on Twitter @EdirinOputu