TPP: I get tons of ideas from my life, my friends. It’s really good feedback. Health is so personal. You just really have to listen to what people are thinking about and talking about and saying. The vast majority of my ideas are not so much from the medical journals, but from what people are talking about. I like when people send me notes and say, ‘My great aunt’s best friend’s cousin had this happen to her. What do you think?’

Felix Gillette writes about the media for The New York Observer.