Beltramini told the group she had begun collecting press releases promoting new medical therapies and examining them to see who is quoted, or as she puts it, “who speaks for whom.” The idea is to eventually warn journalists away from those sources who represent the medical industry, and may have vested interests in pushing a product.
Sounds like a pretty good idea for us here in the US, too, along with investigations into ownership. Healthcare facilities are increasingly becoming part of large groups with the kind of of marketplace clout that affects what treatments patients get and how much they cost.
“If healthcare journalism isn’t able to do its job, private hospitals increase demand through disease mongering and over-diagnosis,” Beltramini concluded. Sounds familiar, doesn’t it?