What makes the fake Finke so popular? One Los Angeles entertainment reporter, who requested anonymity because that person was not authorized to speak publicly about a competitor, says: “The main reason I follow @NIKKlFINKE is that, as the bio indicates, it’s intended to annoy the real Nikki Finke. That’s a cause dear to the heart of most journalists I know.”

The account is legitimately funny. The fake Finke says he spends “about 30 minutes a day” tweeting from it, broadcasting Onion-esque headlines such as “Dumb Studio Believes They Can’t Open Record-Breaking Foreign Film With Broad Appeal Wide Because It Has Subtitles,” “White Male Writer Surprised To Learn ‘Write What You Know’ Doesn’t Mean He Should Only Write White Male Protagonists,” and “Jeffrey Tambor Once Again Claims He Is Not Dr. Phil.” Other tweets are Finke-centered send-ups such as “there is more to Nikki Finke than just ‘TOLDJA!’ I am a complex human being who contains multitudes” and “Ron Meyer is one of the few decent people in Hollywood. That judgment is unrelated to the fact that he is a source for Deadline stories.”

Asked why he does it—because it’s fun? Because he thinks Nikki Finke deserves it? Because entertainment industry journalism in general deserves it?—the fake Finke responded: “all of the above.”

The real Finke, when asked for comment, responded by email and then phone. Though most of the 25-minute conversation was off the record at her request, she did permit this: “David Carr, because of his sloppiness, could have damaged my credibility during an especially sensitive time of Hollywood reporting,” she says of his inadvertent retweet of Fake Nikki Finke. “He owes me an apology.”

Carr responds: “I’d like to think of myself as a careful retweeter. It was a momentary lapse.”

The Atlantic Wire’s Snyder gives the real Finke credit. “Whatever one thinks of Nikki Finke (the real one), the way she’s established a persona to go along with the often-dry studio news that fills up the Hollywood industry beat has been impressive,” he wrote. “And if not for that self-mythology, there would be very little to parody.”

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Sara Morrison is a former assistant editor at CJR. Follow her on Twitter @saramorrison.