Then there are the pictures. Even though I’m the writer, I know that the pictures made the story sail around the world. As many readers have pointed out, the thrust of the photographs (Look at how sexy I am! Objectify me!) runs counter to the thrust of Lorenzana’s story (Don’t treat me differently cause I’m sexy! Don’t objectify me!). The pictures created a psychological puzzle; they unleashed contradictions in Lorenzana’s character. From the getgo, she was never a heroine, a universal victim, or proof of some wave of discrimination against attractive people, as subsequent news accounts painted her to be (When news goes viral, the amplification factor itself seems to suggest something like a trend). A few weeks into the story, a local paper uncovered a Discovery Channel video on plastic surgery, which featured a twenty-six-year-old Debrahlee Lorenzana, gushing about getting her second breast augmentation and wanting to transform herself into “tits on a stick.” The contradictions about Debrahlee—readily apparent from the first pictures—multiplied. Why would a woman fighting a lawsuit against oversexualized attention desire so much sexualized attention?
People love stories about people getting treated unfairly, they love stories where they can privately and pettily bash the subjects, and they also love puzzles. Lorenzana’s story was all three, which was one of the reasons why people loved talking about it. ‘I don’t know what to make of her!’ was by far the most common response I heard about this from strangers and friends. They couldn’t figure out what kind of person would go forward with such a lawsuit; what kind of gutsy (or foolhardy) person would refuse to do something as simple as change her clothes, even when doing so, however wrong in principle, might have eased things for her. (She claims that she was such a target that she would have been attacked for anything she wore).
The story is as much about what is permissible in the workplace as it is about the sort of person that makes drastic choices and ends up in drastic circumstances—the kind of people who disproportionately end up as the subjects of news stories. Lorenzana has had a difficult life. Some people comfort themselves through food, some people through drink and smoke, and some people make themselves beautiful. If you have the discipline and the desperation, and some good genetics to begin with, hell, you can make yourself drop-dead gorgeous. Her vanity, her desire to get attention and be loved, exert a strong influence on her judgment. Maybe that’s pathological. Maybe that makes her so different from the rest of us, but more likely than not, it doesn’t.
I caught up with Lorenzana on a Sunday morning, a couple days after the story broke. She was driving away her boyfriend’s house, in Queens. She was going to McDonalds. Her e-mail inbox had maxed out, her Facebook page had been cancelled for too many requests, The New York Post had camped out on her stoop. She was thinking of changing her cell phone number (She eventually did). The thought flashed in my head: this person’s life will never be the same. Clearly, this was all the attention she’d ever wanted, but when it actually happened, she was overwhelmed. She got to the drive-thru. I overheard her order pancakes. Then somebody called. It was a Spanish-language television channel, calling to arrange a sit-down interview in her home. She had to go.
As for me, I recently published another cover story. I’m proud of the story—about the commissioner of the state’s juvenile justice agency and her battle with a powerful union. It’s been just over a week, and every day a number of thoughtful comments pop up on our Web page—we’re up to about thirty. After Lorenzana, that feels really slow. I might have to begrudgingly accept that it could be that way for a while. I also might just have to find another hot banker. There’s nothing so motivating as being in the spotlight.

Very interesting article, but I doubt it will go viral unfortunately.
It did make my look up the Lorenzana story, which in turn lead me to another more substantial article of yours (When Hipsters move in on Chinese). So even if the deeper articles will never go viral, they do get additional reads, all thanks to Lorenzana's curvy figure.
#1 Posted by Pierre, CJR on Tue 17 Aug 2010 at 11:59 AM
Nice to see this reflective piece having read the original Voice article. I am glad. Ms. Dwoskin had this head-spinning experience. The experience helps put one's values in perspective and the exposure will help bring attention to past and future fine journalistic work. Having read
most of this journalist's Voice articles, I expect she will have another spotlight moment.
#2 Posted by Jacki Browne, CJR on Tue 17 Aug 2010 at 01:57 PM
The humility of Ms. Dwoskin's tone is remarkable. The article could lead one to believe that this discovery and the resulting publicity was fortuitous; yet, having read Ms. Dwoskin's stories over the years, I'm convinced that her ability to find stories is second to none. She opened the door for this hot banker to walk through. Ms. Dwoskin's relentless search for new stories resulted in this story and the publicity it received is not surprising.
Given all of the attention that the story received, I expect that Ms. Dwoskin, an enterprising young journalist of the highest caliber, will get her due: a greater capacity to stimulate debate through her stories and, thus, weave herself into the social fabric of American society. The tapestry of this society will be more vibrant for it.
.
#3 Posted by E.S.D., CJR on Tue 17 Aug 2010 at 03:48 PM
I enjoyed your candor on the subject, Elizabeth. Although none of my stories have ever as postal as yours, it's humbling to see your own work go from the spotlight (i.e. multiple victories on Digg, being picked up by CNN, huge comment streams etc) back to lowly journalist digging for a good story. :)
#4 Posted by Blake, CJR on Tue 17 Aug 2010 at 04:20 PM
Perhaps in the same ballpark, I remember passing on a news story to the Romenesko news blog that quickly triggered more and more news coverage. I wasn't nearly as close to the action as Ms. Dwoskin, but I can understand that mixed bag of feelings: amusement, giddiness, and "oops."
#5 Posted by Tony, CJR on Tue 17 Aug 2010 at 04:32 PM
Congratulations Lza. Number 7 on gogle is pretty remarkable.
Reading about how your story went viral makes me think that its hard for journalists not to opt for the most provocative tagline possible for their story, given the public's appetite for sensationalism.
Man bites dog!
#6 Posted by Eli, CJR on Wed 18 Aug 2010 at 12:38 AM
"tits on a stick."
Other than that she is delightful to look at but not especially more attractive than a lot of women her age.
Of course it does not hurt that the thin fabric of her blouse and bra make prominent the central feature of the tits being discussed. So, I assume, this is what her fellow employees found distracting. Is there a reverse harassment issue here? If a man wore a cod piece to the office, might that also get attention from the execs in charge?
I had to Google the allure of Ms Lorenzana, although this story must have enjoyed its 15 minutes of fame while I was in the wilderness of the mountains, just to realize that viral and salacious might be neck and neck in this race. I hope that Citibank does not settle out of court. I look forward to seeing Ms. L's attire, changing daily as she pleads her case before a jury of her peers.
(Hey - stop peering. That's rude!)
#7 Posted by Mr Nybel, CJR on Wed 18 Aug 2010 at 03:57 AM
You can spend your whole career covering hard news, but it will always be the weird stories that go viral. And that's a shame.
In the late 1990s I was on a project team that won state and national awards for reporting on property tax issues in east-central Pennsylvania. Which of those stories went national? A condensed version of a piece about how much the property taxes were increasing at the Sunny Rest nudist resort.
Tax policies and financial pain faced by average people = Yawn.
Nudists = Giggle, smirk.
#8 Posted by David, CJR on Wed 18 Aug 2010 at 10:32 AM
Why is this so surprising? Even Shakespeare knew that in order to educate the masses, you had to use comedy.
#9 Posted by Lisa Stansbury, CJR on Wed 18 Aug 2010 at 02:00 PM
If it makes you feel any better, I missed your Debrahlee Lorenzana story.
#10 Posted by Bruce Wood, CJR on Thu 19 Aug 2010 at 07:47 PM
[...] Too Hot Not To Go Viral [...]
http://www.berfrois.com/
#11 Posted by Berfrois, CJR on Fri 20 Aug 2010 at 04:57 AM
As someone who writes obituaries for The Boston Globe, I read this with professional interest. Every day I participate in decisions about who will featured in the news columns of the obituary pages. There is no fixed formula, but interesting life stories help us decide among people who had similar careers or experiences. After reading this, I envision a day not too soon in the future when being the writer or subject of a story that goes viral will become a determining factor in obituary decisions. Yet, at first blush, neither the ramifications of the initial story nor the impact of the lawsuit seems destined to travel far beyond the water cooler conversations. Few people are likely to stop trying to look sharp for work because they fear it will lead to being fired; fewer still can be expected to sue on the basis that they were discriminated against for their good looks. However, when the time arrives for this writer or her subject to be considered for an obituary, their connection to a story that went viral will be vital, and if either is featured on the obituary pages of a New York newspaper, you know what the first paragraph will mention.
#12 Posted by Bryan Marquard, CJR on Fri 20 Aug 2010 at 05:27 AM
Very, very interesting stuff. I also took the time to read the original article, and came away with the same steadfast confusion of "yeah... but." It's a well researched article, and published here is great commentary and perspective on that research. It was a pleasure to read.
Also, low-level bankers earn 70k a year? I'm definitely in the wrong business...
#13 Posted by Aaron B., CJR on Mon 23 Aug 2010 at 05:37 PM
I've read Elizabeth's story on Ms Lorenzana's lawsuit as well as Elizabeth's reflections about the story "going viral" (Columbia Journalism Review). As a professor of hers at the Journalism School, I was aware of her enormous talent.Now I'm just plain proud of her and her skills and thoughtfulness. Both stories reflect those qualities. I recommend her CJR piece. It's extremely interesting.
#14 Posted by John Martin, CJR on Mon 23 Aug 2010 at 08:12 PM
Thank you for the insight and the simple yet powerful observation, "Some people comfort themselves through food, some people through drink and smoke, and some people make themselves beautiful."
#15 Posted by Alyse, CJR on Fri 27 Aug 2010 at 02:20 PM
I love that you followed up on the original article, as I felt that Debrahlee's story forced me to recognize my own internal double standards. I think it is interesting that you rate this story as not your best, because as a journalist, I assume that you are like all writers - part of what you write belongs to you and part of it belongs to the public that consumes it. Therefore, what is your best is a matter of public opinion, no? I think you are right in that the article was talked about because it stoked the flames in many people. But maybe the merit of it should be based on the fact that it got people to stop doing what they should be doing (talking about BP oil spill or anything described as important or worthwhile) and allowed them to do what they do naturally - judge and think about how something really relates to them?
#16 Posted by Melissa Adeyemo, CJR on Sun 29 Aug 2010 at 02:35 AM
Am I missing something? Didn't you get completely duped? In this article you gloss over the fact that some other paper discovered that your innocent little victim had appeared on a reality show where she talked about her desire to look like "tits on a stick." Left out was she also was obsessed with becoming famous and landing a famous husband like George Clooney. Why didn't you find that out before your re-wrote her lawsuit? Doesn't that call her motivation somewhat into question? Might that information have stopped you from writing the story in the first place? Then maybe we all could have been spared from this moronic soft-core porn dressed up as a "story" going viral.
Did you or your editors even Google her?
#17 Posted by RSF, CJR on Tue 28 Sep 2010 at 05:59 PM