At the time I came across this four months ago, I found the cookie case study fascinating and potentially useful, though I wasn’t exactly sure how. Today (for reasons I’ll explain in one of my remaining columns) the comparison is suddenly super relevant to this project.

That’s the magic of the “startup journal.” It serves as an extension of my brain at a time when my mental faculties are loaded with stress and stimulation. It reminds me of the obstacles I’ve already cleared and gives me incentive to keep pushing forward. And it helps me regain the big picture when it gets obscured by all the day-to-day details.

Josh Kalven is the founder of Newsbound, a San Francisco-based startup that works to contain and explain complex news narratives. He was previously editor-in-chief of Progress Illinois. You can find him on Twitter or at the following e-mail address: josh (at)