In terms of advertising, you’ll see a Republican sneak in now or then, Baker railing about the bailout, Boozman with a soft biographical spot. But it’s sort of paling against this orgy that Halter and Lincoln are having. Otherwise, it’s a Lincoln ad, a Halter ad, a Chamber of Commerce hit group ad against Halter, a labor hit group ad against Lincoln, and then they start over at the next break. And it is so incessant and so overwhelming, because it’s a small state with two or three TV markets. That’s what we’re enduring right now.

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Greg Marx is an associate editor at CJR. Follow him on Twitter @gregamarx.