Most people will vote in the Democratic primary; it’s habit here. We might see four hundred to five hundred thousand votes on the Democratic side, and a hundred thousand on the Republican side. That’s just the way it’s always been. That has nothing to do with how it’s going to be in the general election, but that’s how the primaries get played out.

In terms of advertising, you’ll see a Republican sneak in now or then, Baker railing about the bailout, Boozman with a soft biographical spot. But it’s sort of paling against this orgy that Halter and Lincoln are having. Otherwise, it’s a Lincoln ad, a Halter ad, a Chamber of Commerce hit group ad against Halter, a labor hit group ad against Lincoln, and then they start over at the next break. And it is so incessant and so overwhelming, because it’s a small state with two or three TV markets. That’s what we’re enduring right now.

Greg Marx is a CJR staff writer. Follow him on Twitter @gregamarx.