Elly’s Couture was my last stop. “It’s a clothing store catering to women between ages sixteen and thirty-six. We sell fun college clothes—cool dresses for sorority girls to go out in,” said Amanda Schubring, a twenty-four-year old part-time employee. Schubring is also a part-time student at the university, majoring in fashion design and merchandising. Clad in short jeans and a long, turquoise T shirt and straw hat, she was a great advertisement for the store. But health insurance and health reform had not registered with her. “Honestly, I don’t know much about it,” she confessed. “Mostly I don’t think about it. I need to be worrying about it technically, but I don’t.” She said she didn’t know much about Obama’s plan and was “not educated about it.”

Elly, the store owner, was working at the computer. She didn’t particularly want to talk about health insurance for her six part-time workers. She herself has coverage. “I don’t know anything about Obama’s plan,” she said. Tax credits, insurance coverage, exemptions from requirements might well have been the stuff from another planet.

Trudy Lieberman is a fellow at the Center for Advancing Health and a longtime contributing editor to the Columbia Journalism Review. She is the lead writer for The Second Opinion, CJR’s healthcare desk, which is part of our United States Project on the coverage of politics and policy. Follow her on Twitter @Trudy_Lieberman.