“That’s all a part of putting out the word that we are trying to operate in the best interest of our audience,” Magee told CJR. “There’s an awful lot of people who aren’t CEOs but who follow the stock market, and who are interested in the US economy. If it comes down to one channel will get all the CEOs and one channel will get everyone else, I’d like to be the channel with everyone else.

“It is not a wild publicity stunt. I will say this: we are new. We are trying to differentiate ourselves from that which is out there. One of the ways that we want to differentiate ourselves is to tell our audience that we are trying to protect their interests. We think that’s a wide-open field. CNBC seems to always be the friend of the CEO and that’s fine, nothing wrong with that. It has served them well,” said Magee. “But we also believe that as journalists, we have to ask difficult questions. And I really think that this is part of that, and if it does differentiate us from our competition, that’s a good thing, and I’m not gonna worry about it.”

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Clint Hendler is the managing editor of Mother Jones, and a former deputy editor of CJR.