Granted, KQED is a public radio station, but we don’t see why some of the stories it has tackled can’t be replicated by enterprising TV producers and reporters—that is, if they are seriously interested in transcending health care’s image as a ratings buster. The story Varney did for radio I did in print for Consumer Reports in 1992. I, too, went to Vancouver to investigate the claims conservative interests were making, and, like Varney, I found them untruthful. I interviewed some of the same people she did—Evans and Barer—who told me the same things they told Varney. That was one of the best and most enlightening reporting experiences of my career. If we can do a story that worked well in print for its time and now works well in radio and on the Web, why can’t it be done on TV?

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Trudy Lieberman is a fellow at the Center for Advancing Health and a longtime contributing editor to the Columbia Journalism Review. She is the lead writer for The Second Opinion, CJR’s healthcare desk, which is part of our United States Project on the coverage of politics and policy. Follow her on Twitter @Trudy_Lieberman.