But as more and more political junkies know who the players are, and there’s a large enough group there that they can be the audience for, say, Politico, then it’s worth writing the story I’m talking about. And you can write the story without having to have a five-paragraph explanation about who, say, Jim DeMint is.

But the question then is the larger story about journalism—whether or not that reporting actually reaches a larger audience. There’s no equivalent to Time magazine, that we can figure lots of educated people are all reading.

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Greg Marx is a CJR staff writer. Follow him on Twitter @gregamarx.