So far, the Times has held off on using Instagram to publish news photography.* “We’re not keen on filters,” Mainland said, “and when we’ve thought about using it more, one thing stymied our efforts: You can’t link from Instagram to webpages and stories and other photos. It operates like a walled garden. I’m not sure that’s the best platform for publishers.”

The AP’s Lyon agrees that professional uses for Instagram are still evolving. “What we’re seeing is the use of a consumer device in a non-consumer setting,” he said. “Instagram might not be reportorial enough. But #aponthetrail is a worthy experiment in how to best leverage social media, iPhones, and talent.”

AP photographers to follow on Instagram include J. David Ake, Carolyn Kaster, Charles Dharapak, Kasie Hunt, Mary Altaffer, and Jae C. Hong.

*Correction: The sentence originally said that the Times doesn’t use Instagram as a reporting tool, but it’s more accurate to say it doesn’t use the app to publish its professional news photography.

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Hazel Sheffield is a former assistant editor at CJR. Follow her on Twitter @hazelsheffield.