Watching Michelle’s Tonight Show appearance, I couldn’t help but think back to the “softening tour” that she embarked on last summer to rehabilitate her image after ReallyProudOfMyCountryGate and TerroristFistJabGate and (the fictional) WhiteyGate and the like: the rather unfortunate media journey undertaken by the highly educated lawyer, business executive, and all-around Sassy Lady to prove to the American public that she is, you know, Just Like the Rest of Us. (She shops at Target! She loves Sex and the City! Et cetera!) As I said at the time, there’s something disturbing and disappointing and just a little bit disgusting about the whole thing, something distressing in the tour’s tacit admission that to make Michelle more “palatable” to the American electorate means to soften her, which means to feminize her, which means to minimize her wholeness as a person. Girly-girls and SuperMoms aren’t threatening to average Americans; high-achieving community activists, apparently, are. So why talk shop when you can talk shopping?

And the media have, paradoxically, amplified this narrative of reduction when it comes to Michelle. (Take the hour-long conversation she conducted with Larry King earlier this month—one of the few non-View or Access Hollywood or US Weekly interviews she’s granted—and the fact that the main takeaway of the conversation, per the mainstream press, was that Michelle wasn’t offended by McCain’s reference to her husband as “that one” in the presidential debate.) Ironically, it’s through their very tendency to siphon her spin that the media are doing a disservice to Michelle—and, less ironically, to the rest of us.

By focusing so readily, and so myopically, on Obama’s clothes—and, more broadly, by allowing the Obama campaign to drive the normalcy narrative when it comes to Michelle—the media are shirking their responsibility to inform us about the person who may well become First Lady. (And the fact that that’s a mostly symbolic office doesn’t mean we have less of a right to know its occupant.) In this, they’re cheating many Americans of a role model—and Michelle of her capacity to act as one. There’s much more to be reported about and discussed when it comes to Obama. The vast majority of which will be infinitely more interesting to learn about than where she buys her sweater sets.

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