I wanted to know more, though, especially about HCA. Then I thought of another Galewitz story. This one was about hospitals, including HCA, that were mining their patient records to find customers who brought in the most revenue—that is, those who have the best-paying insurance. They’re trying to reel them in to their facilities for their most lucrative services such as cancer, heart, and orthopedic care. This gets back to the market share thing. Galewitz reported that these efforts had attracted higher-paying patients, including, in the words of one marketing exec, those covered by “profitable Blue Cross and less Medicare.” Does that mean rationing to Medicare patients? That’s another story, and another dot to connect.
01:27 PM - February 29, 2012
More Dot-Connection Needed on ER Story
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