Their comments inject ordinary voices into the mix of PR-molded news and advocacy spin and push back against the reportage du jour, described by the late Columbia University journalism professor James Carey as “a journalism that reports the continuing stream of expert opinion, but because there is no agreement among experts, it is more like observing talk-show gossip and petty manipulation than bearing witness to the truth.”

The questions that Mike H. and others had about the Dan Korman interview illustrate a larger point. Reporters do need to get out and talk to ordinary people—and they need to make sure that those people aren’t pre-selected. They can’t take the easy way out and talk to their friends, family, or colleagues and pass them off as men and women on the street. We hope that’s not what NPR did.

If you'd like to get email from CJR writers and editors, add your email address to our newsletter roll and we'll be in touch.

Trudy Lieberman is a fellow at the Center for Advancing Health and a longtime contributing editor to the Columbia Journalism Review. She is the lead writer for The Second Opinion, CJR’s healthcare desk, which is part of our United States Project on the coverage of politics and policy. Follow her on Twitter @Trudy_Lieberman.