Of late, Sarah Palin has been showing a more independent mind on the stump. She’s been at odds with the McCain campaign, publicly disagreeing with McCain’s decision to withdraw from Michigan and questioning the unofficial moratorium on rhetoric pertaining to the Reverend Jeremiah Wright.
And the press has had a field day with this newfound independence. She’s gone rogue! She’s out-mavericked the maverick! Enter Sarah the Diva!
Seeping into these reports is the big question of What Will Palin Do Next? Already, there’s been talk of Palin’s desirability as a talk show host (one-topic, not wide-ranging, à la Tyra Banks) or a conservative cable news star (as the New Yorker’s James Surowiecki suggested, “something similar to what Sean Hannity does”). The Washington Post’s Chris Cilizza has noted that, regardless of the outcome, Palin will leave the election race with “extremely high name identification nationwide” and will therefore be a “rockstar on the Republican fundraising circuit” for years to come. And of course, at the far end of the spectrum, there’s talk of a presidential run in 2012 or 2016.
Despite the temptation to revel in/report on these possible future scenarios (including the, ahem, astute suggestion of a reality TV show with the Palin family, a cross between “The Osbornes” and “Northern Exposure”), it’s important for reporters to refrain from parlaying details from the election’s last week into a more speculative, and ultimately less responsible narrative of Palin’s future trajectory.
For instance, a New York Times article that suggests Palin’s current actions are preparations for her post-election prospects states: “there are signs that she…is making sure that she is well positioned for the future if she and Mr. McCain lose.”
What signs, exactly? The article, written by Kate Zernike and Monica Davey, points to Palin’s speech today on energy security “in a week that most candidates give over to big rallies and closing arguments,” and says her aides are calling it a move “to help her be seen as more substantive.” It also points to the fact that, on Monday, “she held a brief meeting with the Israeli ambassador, reflecting an interest that aides say she expresses in intense foreign policy tutorials,” and that she has been doing more off-the-cuff interviews with the press, “sending staff members scurrying to cut off conversations.” Finally, it notes that she has “this week tried to quarantine herself from the damage caused by news that the Republican National Committee had spent $150,000 on clothing and accessories for her and her family.”
Wait, you mean Palin wouldn’t be doing these things if she had no aspirations beyond being McCain’s vice president?
While these points may segue nicely into speculative territory, they are also completely valid steps for a vice presidential candidate (especially one who has received so much flak for offering style over substance) to take at the end of an election campaign. For Palin to attempt to “show her depth” by addressing policy or to persuade voters to see her as a substantive candidate, even at such a late date, is still within the realm of the ’08 campaign—not necessarily preparation for a bigger and brighter future.
To make that leap in reasoning is to forget that Palin first and foremost has a time-sensitive goal that requires certain actions. In other words, please don’t project—campaign actions may very well just be campaign actions. While frustrated McCain advisers might label Palin’s behavior “going rogue,” reporters must report these developments in context—i.e. that Palin’s going off-message seems to signal a breach within the McCain camp—and not to extrapolate what this means for the GOP ticket in 2012.
Here’s a larger snippet from the NYT article, which seeks to build up that trajectory:
The presidential campaign has allowed Ms. Palin to develop as a candidate, and to make many useful connections as she travels the country. On the campaign, she has become close to people with extensive experience in Republican politics, including Steve Biegun and Randy Scheunemann, two foreign policy conservatives.

Oh please. As if Palin's actions now have nothing to do with her future ambitions. Why not theorize? Mapping out the possible paths she might take will allow us to figure out which direction her actions are pointing towards.
Posted by Anonymous coward on Wed 29 Oct 2008 at 09:17 PM
Ah, another world weary, oh those silly reporters dispatch from the cjr solons. Much as I appreciate the advice not to look ahead and to try not to peer around corners, that's what good reporters do. And given the well-documented splits within the McCain-Palin campaign, and given Ms. Palin's career pattern of turning against her Republican mentors, it would take a sort of willful blindness not to examine the various agendas at play. Two smart reporters make the smart point that we typically do not see policy speeches in the last five days of campaigns. For better or worse, the die is cast on Ms. Palin's "image" for this campaign cycle. It is not cast, yet, for the next one.
As well, Ms. Palin is -- as are most politicians on this career stage -- a most ambitious woman, and it's natural to look at signs she might be positioning herself, just as reporters did with Edwards in 2004 and Lieberman in 2000.
One other thing: The so called "meme" (truly one of the ugliest and faux intellectual words to enter the English language of late) isn't. In our paper, the New York Times, we've run front page "If Elected ..." pieces on both candidates in the last day or two, looked at race in Pennsylvania and in Florida, and even ran a front page above the fold piece by Adam Nagourney explaining how McCain could still win.
Have we stated the obvious: McCain is down and Obama is up, albeit in a few cases by a slender margin? Sure. But we have pounded at reporting, not polls, day after day. The piece on Palin falls well within this intelligent pattern.
Posted by Michael Powell on Wed 29 Oct 2008 at 10:34 PM
Thanks for the comment. I agree with you that the Times has been covering a wide and commendable range of campaign issues. But I don't see it as an either/or proposition. I was just suggesting that speculations about Palin's political future run the risk of being misleading, because they compound two narratives (Palin as a rogue on the campaign trail and Palin as a future political contender) into one somewhat linear narrative, when it's not necessarily an 'A because of B' scenario. That said, I do agree on the general hideousness of the word meme.
Posted by Jane Kim on Thu 30 Oct 2008 at 12:09 PM
Except that the combining of these two narratives very much fit an established career pattern for the governor. She is lifted onto the next stage, as often turns on the person who lifted her there, and then uses that maverick celebrity to run for higher office. This is not, necessarily, as untrustworthy as it sounds; certainly she's stood up to some powerbrokering creeps in Alaska. And there are indications that the same forces are at play here. So its useful to explore whether two narratives are more usefully seen as one. I would argue that is the case.
Posted by Michael Powell on Thu 30 Oct 2008 at 11:31 PM
I heard that ever since her appearance on SNL, all she wants to be is a stand up comic. :p
Posted by AhmNee on Thu 6 Nov 2008 at 08:58 AM
Palin (Failin) is a disgrace to all American. Over 200,000 women joined WASP (Women Against Sarah Palin) to get her off the Republican ticket. Many then voted Democratic. She is uneducated, cares only for herself and not her country, immoral, two-faced,untrustworthy,and coniving. She should not be allowed to disgrace us ever again!!!
Posted by Educated White Woman on Sun 9 Nov 2008 at 01:05 PM