The latest Petraeus media blitz began Sunday with NBC’s special edition of Meet The Press from Afghanistan. It continued today with reports in The Washington Post and The New YorkTimes on hourlong interviews the general granted both papers.

The big takeaways from the interviews—and no doubt the source of several questions to be asked by George Stephanopoulos and Katie Couric in the next few weeks—were thus:

1. That July 2011 is no traditional deadline in the sense that we journos might understand it. Rather, it is the “date when a process [of withdrawal] begins that is conditions-based.” Petraeus told David Gregory—in an hour of MTP that saw the general jogging, crunching, leading meetings, zipping across the country in a helicopter, and jesting that he didn’t “see anybody in there nervous” after a meeting was disrupted by rocket fire—that the date is a spur to urgency: “That’s what July 2011 really connotes… to all the participants, those in Kabul, some of us in uniform, again our civilian counterparts, that we’ve got to get on with this. This has been going on for some nine years or so. That there is understandable concern and in some cases frustration and that therefore we’ve really got to put our shoulders to the wheel and show during the course of this year that progress can be achieved.”

2. That despite insurgent attacks at record levels and the grim picture painted by the WikiLeaks dump, the U.S. is making progress, a word used some twenty-two times by Petraeus and Gregory in the MTP hour. “We’re making progress, and progress is winning, if you will,” he told Gregory. “But it takes the accumulation of a lot of progress ultimately, needless to say, to win overall, and that’s going to be a long-term proposition, without question.” The Post reported Petraeus’s idea of progress as such:

Petraeus contends that the counterinsurgency strategy is showing momentum in Helmand province, where about 20,000 U.S. Marines and 10,000 British troops have sought to create inkblots of security in six key districts. Some areas, such as Marja, a former Taliban stronghold, have proved to be tougher to pacify — insurgents are continuing an aggressive harassment campaign — but other places, such as the districts of Nawa and Garmsir, are becoming more stable and may feature prominently in his year-end presentation to the White House.

Flying over Wardak Province, near Kabul, Petraeus explained his strategy for progress to Gregory using the metaphor of an oil spot similar to the Post’s inkblots:

“Well the oil spot, if you will, is a term in counterinsurgency literature that connotes a peaceful area, a secure area. So what you’re trying to do is to always extend that, to push that out. Of course, down in Helmand province, what we sought to do was build an pi spot that would encompass the six central districts of Helmand Province, including Marjah and then others, and then to just keep pushing that out ultimately to connect it over with the oil spot that is being developed around Kandahar City. Kabul, a huge—an entire province, not just the city—all but one district in Kabul by the way has Afghan security forces in the lead.”

Joel Meares is a former CJR assistant editor.