Hey, guys, there’s a nexus between this kind of marketing, the high-tech effect on corporate profits and physicians’ bottom lines, the drive to shift more of the cost of care to Medicare beneficiaries as a way to solve the government’s spending problem, and the deficit. This connection has been missing from both political discourse and media speak. It’s easier for the press to quote ad nauseam the political line that Medicare cuts may be necessary to bring down the deficit than to investigate the reasons why. Perhaps the CT study will prompt more journos—and members of the public—to ask the “why” question.

Trudy Lieberman is a fellow at the Center for Advancing Health and a longtime contributing editor to the Columbia Journalism Review. She is the lead writer for The Second Opinion, CJR’s healthcare desk, which is part of our United States Project on the coverage of politics and policy. Follow her on Twitter @Trudy_Lieberman.