The release the ACC crafted for the Ft. Myers area provided some handy sources for reporters: three practices that warned of cutbacks to services. The News-Press in Ft. Myers found them useful, featuring one Dr. Brian Taschner, of Coastal Cardiology, who claimed that “with these cuts we’re barely going to be able to afford our overhead.” So did the Naples Daily News, which transcribed from the press release the following quote from Dr. Murali Muppala, of Advanced Heart Center: “I doubt hospitals will be able to accommodate the volume of patients that would need diagnostic tests if private-practice physicians cut back.”

The ACC has argued that if doctors will send patients to hospitals for these diagnostic tests, that it could end up costing Medicare even more money because of the higher reimbursement rates for hospitals. Most of the news stories didn’t explore this claim, which brings me back to The Miami Herald. Dorschner did explore these assertions. Ellen Griffith, a Medicare spokeswoman, told Dorschner that it was difficult to compare payments for tests done in a doctor’s office with those done in a hospital because the services were not always comparable. Dr. Robert Berenson, who was once in charge of payment policies for Medicare, and is now a fellow at the Urban Institute, told the paper that, “If the hospitals are getting paid too much, the answer is to reduce their payments.”

Given this aggressive PR strategy, we need journalists to keep a critical eye on the doctors as the cost-control debate staggers on. As Berenson put it to me: “If we can’t address the problem of highly paid, and some would say overpaid, cardiologists, then we’re not serious about getting our health care costs under control.” Therein is the seed for more stories to come.

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Trudy Lieberman is a fellow at the Center for Advancing Health and a longtime contributing editor to the Columbia Journalism Review. She is the lead writer for The Second Opinion, CJR’s healthcare desk, which is part of our United States Project on the coverage of politics and policy. Follow her on Twitter @Trudy_Lieberman.