But this is what I come back to—Getty contributors are not being compensated like they normally would, with a licensing fee.
They’re not being compensated in a normal way. But what’s a normal way? What’s normal about the way people consume imagery today compared to 24 months ago? I started at Getty Images 13 years ago. Then, if you could see one image from the first half of a basketball game during the second half, it was extraordinary. Now when people go to their favorite site, whether it’s CBS Sports, or SI.com, or ESPN.com, if you can’t see not only a still photo gallery but a video clip of what you just saw on television, you’re irritated.
Disclosure: CJR has received funding from the Motion Picture Association of America (MPAA) to cover intellectual-property issues, but the organization has no influence on the content.