I think that Ezra Klein has been really influential here. He’s really good at his job, and he has a really good understanding of what it takes to make Web journalism work in a large news organization like this. So the fact that he’s been here and has been succeeding was important. The culture here does seem hospitable to this kind of journalism. And since he’s here, if there are culture clashes, he’s there to make sure that the organization makes the support that’s needed. 

The people who have seen how Wonkblog works and seen how it’s succeeded, now they’re more open to some of the unorthodox things we do.

Unorthodox things?

A print publication has a strict separation between news and opinion section. We use more of an analytical style. You don’t have this thing where the reporter doesn’t pretend he doesn’t have opinions about things. That makes people nervous on the newspaper side, but because the Web’s so crowded you have to do a certain amount of that to get attention. Because Wonkblog has been so successful at building an audience, it’s a risk they’re willing to take. It’s clearly the direction that journalism is going.

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Sarah Laskow is a writer and editor in New York City. Her work has appeared in print and online in Grist, Good, The American Prospect, Salon, The New Republic, and other publications.