Tiffany Shlain (@tiffanyshlain) After founding the Webby Awards during the first dotcom boom, Shlain returned to her first love: documentary film. Her projects have tackled everything from reproductive rights, digital-device addiction, and the Barbie doll as emblem of Jewish identity. Her “Declaration of Interdependence,”; a four-minute short with music by Moby, has been translated into 65 languages.

Elizabeth Spiers (@espiers) Founding editor of Gawker, Spiers has worked on at least a half dozen media startups and advises many others. Currently, she oversees the reinvigorated New York Observer. Her long-awaited debut novel: And They All Die in the End.

Amy Webb (@webbmedia) Relentlessly curious, Webb is a journalist by training, and her beat is emerging technologies for media. She shares what she learns with legacy-media clients and also her colleagues (along with Jenny Lee and Amanda Michel, mentioned above, she is a co-founder of Spark Camp). Data: A Love Story, which tells how Webb gamed JDate and met her husband, will be published by Penguin next Valentine’s Day.

Jenna Wortham (@jennydeluxe) An alumna of Wired, Wortham smartly covers the tech-startup scene for The New York Times, thereby turning a spotlight on whatever she finds newsworthy. The industry blog Tecca recently listed her among the 10 most influential women in tech, alongside the likes of Sheryl Sandberg, Marissa Mayer, and Arianna Huffington.

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