That is why staying ahead of the technology curve—both for hardware and software—is crucial. As device manufacturers race toward that do-it-all e-reader of the future seen in Minority Report, media companies must follow Next Issue’s lead and make strategic partnerships that will allow them to influence the products and retailing mechanisms coming to market. The circulation levels and ad dollars of yesterday may be gone for good, but there are real opportunities to reclaim control of journalism’s financial future. Second chances are rare, and if we miss this opportunity to capitalize on digital content, we may not get a third.

[*Editor’s note: Due to an editing error, the first reference to this survey in the print edition of this article was deleted. We regret any confusion.]

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Curtis Brainard is the editor of The Observatory, CJR's online critique of science and environment reporting. Follow him on Twitter @cbrainard.