My friend and colleague Abby Ellin, forty, an author and frequent contributor to The New York Times, also expressed dismay about the situation of Lost Media, starting with a reference to how publishers fawn over bloggers. Ellin was referring to the spate of misery-inducing book sales by bloggers of late, like the guy who founded the goofy Web site Stuff White People Like and subsequently landed a book contract on the subject for a rumored $300,000—although his publisher’s publicist has denied this figure without elaborating whether the deal was higher or lower. (And what, according to the book, do white people like?: “Whole Foods, Wes Anderson movies, graduate school, kitchen gadgets, Barack Obama, Apple products .”) It’s the kind of thing that makes earnest old-school authors like Ellin, whose book, Teenage Waistland, about the obesity epidemic, wonder about their life choices. As Ellin puts it, even though she is “fairly established,” she believes the articles and books she writes just aren’t “enough” anymore. It’s a jumbled zone for us to decode: “high”- or middle-brow journalism culture, like fancy journals or the newsweeklies, now often hire or utilize “low” culture, like unaffiliated bloggers, to take on the latter’s appearance of relevance and popularity. In fact, there are so many recombinant strains of expression that are now called “journalism” that, as Ellin tells me, it’s hard to know what is in one’s self-interest and what is laudable and what is possible and what is important. “Should I go to business school because everyone’s a writer now?” Ellin asks, her voice rising. “With all the blogs, I am a dime a dozen and I feel totally ubiquitous.”
Beneath the immediate professional anxiety, what profoundly troubles the people of Lost Media is that we feel as if we are on the brink of losing our “imagined communities,” the term Benedict Anderson used to describe publics that came to be through the common, general, circulation-enhancing “national print-languages.”
Found Media, on the other hand, tends to be unafraid and assured. Its avatars believe in creative destruction and distributed networks. They believe we must get with their verve-filled program right now. Still, while listening to some of their koans, I must admit that I expected to hear at least a few notes of loss. Weren’t any of them mourning the days when journalists might be revered or even when there was a drinks cart at Time magazine for the late shift? But they weren’t, partially because none of them could remember the time when you were served a bourbon while you were coming up with a headline, or even a time when you were promised retirement funds.
Robert S. Boynton, the director of the magazine writing program at New York University’s Department of Journalism, wrote in an e-mail that his students’ stake in the old system is “minimal,” so “they are less upset by its demise .We do our students a tremendous disservice when we promote the myth of a golden age, when everyone was a budding Joan Didion and every magazine was Esquire under Harold Hayes,” says Boynton. “The world of magazines has always been small and competitive, impoverished and uncertain.”
Another thing that protects the Found Media-ites from nostalgia is that they often don’t elevate the great writers of the past as those of my generation did. Cohn names Jimmy Wales, the founder of Wikipedia, as an inspiration; he mentions Adrian Holovaty, a twenty-seven-year-old journalist and programmer who got Internet-famous for mashing up Google maps of Chicago with crime statistics reported by the Chicago Police Department to create a crime map. “I don’t have the Watergate fantasy,” Cohn said, distinguishing himself from his elders. His heroes, he said, are less journalists than those who “conceive of the changing role of the journalist.”
But Boynton, editor of The New New Journalism, argues that the young population of Found Media does honor some key values from the past. The parts of the old system “that they do hold dear—story, character, ideas, reporting—are the ones that will be most valued in the future.”

Heavens, not ANOTHER article about how "bloggers" are all young, and mostly not paid, and recycling others' hard work. Please look a little bit further for your sourcing next time you tackle this topic. We are not so young (a couple in the near-50/just-past-50 range), paid (our ad sales continue to grow), and writing/reporting ALL original material, with the occasional link only provided if it's something so incredible it's news all its own, at our community-level news website. I'm the editor and I worked in "lost media" for 25-plus years. Made my own pathway out (although we didn't start our site with that intention - it evolved because there was an aching community need for up-to-the-minute news, information, and discussion). You touch on this briefly but I strongly urge anyone else who fears their old-media days are numbered (mine probably weren't but I just didn't want to stay in that festering situation any more) to look at the options with promise and hope, not dread and fear. So many community-news sites are not only helping citizens become more informed, educated, and involved, but also are creating more of an appetite for news and information that can be provided by other sources too, including those that previously were here but hadn't quite evolved. P.S. Don't bother getting into "found media" if you're afraid of hard work. It's 24/7. And it's by far the most fulfilling thing I've ever done, professionally.
Posted by West Seattle Blog
on Wed 21 May 2008 at 02:31 PM
Is the esteem of the industry so low that we get to read several thousand words on how journalism's future will be guided by unpaid, unedited and totally self-directed keyboard addicts?
The entire argument on Lost Media and Found Media may sound tasty today, but there's less structure to it than a Wheat Thin. The success of the Found Media is dependent on aggregators finding a way to make a profit -- something that doesn't seem to be in the cards yet. Whatever margin that's available now is due mainly to the low- and no-cost supply of content, and those brazen, pioneering young things of the Found Media are going to have to find money for rent, kids and health insurance someday soon.
And, despite the best of intentions, things done for the glory of being on the cutting edge tend to wane, as we've seen one (and arguably two or three) digital revolutions turn into, well, not much. We are running fast into an age where that Lost Media is losing ground, although it's easier to credit a conjured-up Found Media movement than realise the public isn't buying your product because they don't feel they need it. And it's not all being captured by what's being presented as the Next Best Thing in journalism; instead of asking "how many hours do you spend on the Internet" for a survey question, ask "How many blogs do you read every day? Please tell us which ones are your favorites." Think you'll really get more than three percent of the audience actually able to tick off the Huntington Post or Daily Kos (especially without being prompted)?
The business is changing, and we have to adapt to what the consumer wants. Do you really think that's going to be a product dominated by, to be honest, amateurs with no real goal beyond today?
Posted by psemerson
on Wed 21 May 2008 at 05:38 PM
Stop whining. Start innovating.
Every reporter, editor and news exec should repeat that like a mantra every morning and every evening. Why alleged newspaper leaders think they can do better by making their product increasingly irrelevant is beyond imagining.
Cutting staff and shrinking newsholes for short-term financial gain is no strategy. Less does not equal more. And old does not equal new.
Newspaper execs talk like the record company executives who still think they are selling CDs, not music. Market news, not paper. Give people a reason to buy the paper/visit the website/watch the video/listen to the audio/interact online.
I get the fear and uncertainty. I scored my first professional newspaper byline in 1993. I have bled ink.
But the world is changing. Deal with it.
Posted by Sean Carr
on Thu 22 May 2008 at 12:16 PM
I once wa-as lost but now am found, was blind bu-ut now I see...
But what I see is media folks of all kinds clamoring for a more nuanced, less polarized discussion. More at mediarepublic.org.
Posted by Persephone
on Fri 23 May 2008 at 01:27 PM
Let's face the facts. I'm not being cynic but its true. We all have to deal with the fact that web-addicts ARE in fact taking over what you may call the "Lost Media". It's time to accept that journalism has not entirely been shaped by it's writers, its also been shaped by its readers. If the audience wants entertainment and entertainment is web based than writers must mold to fit that requirement. Unfortunately, this is the way it must be done. One cannot spend their days moping about change, its a "if you can't beat them, join them" situation. The "found media" is actually not that bad. Bloggers can provide some writers with some type certainty that articles are being read. Whether they like what is written or not, is another story, but hey it comes with the job. The world is changing you either mold with it or you'll find yourself in an uphill battle.
In the end, accept it..you really can't ignore the digital elephant in the room.
Posted by Y.T.S. on Mon 9 Mar 2009 at 02:26 PM