There is no doubt that conservatives see NPR as hobbled by liberal bias. The network should be accountable to all of its legitimate constituents—to function as a public square, it must be open and fair to all comers. The BBC provides an instructive example: listening to conservative criticism, its managers concluded that their problem was not bias in the way they reported, but an unconscious bias in the subjects they chose. Issues of concern to conservatives, such as immigration and business, were disproportionately neglected. A course correction broadened the BBC’s base of support.
As journalists, Steve, our profession’s credibility with the public is, shall we say, limited. Fortunately, the case for a stronger public media need not depend on the opinions of journalists. In addition to civic information, civil debate, and investigations into governmental and corporate performance, a strong public media is becoming essential because technology is rapidly transforming the basic role of media within society and households.
Through television, Sesame Street educated a generation of American preschoolers. Through the web and mobile devices, Americans of the future will not just educate their toddlers, they will likely retrain themselves for the workplace; manage their health online; and join scores of virtual communities.
As Bill Kling and others have argued, in the coming world of infinite channels, breathtaking challenges to privacy, and politics that threaten to be as fractured as the media, the country requires a reliable, public-minded virtual square to sort fact from fiction and honest debate from cynically funded manipulation.
That is not a matter of left versus right, or of competition between political parties; it concerns the health of civil society. A campaign to reform and revitalize public media waged to advance such a vision will have many constituents: rural states left out of the urban media cacophony; independent voters and engaged citizens searching for reason and cross-checked facts, as well as in-depth reporting that will hold power to account; diverse community and ethnic groups seeking more inclusive sources of information; educators and public health institutions seeking reliable channels of public-minded reporting about subjects too often neglected; and politicians of all ideological stripes whose careers are unreasonably endangered by undisciplined, self-interested electronic publishers.
That is perhaps much more ambition and abstraction than a civil servant laboring in a cramped Washington cubicle should have to take on board, Steve, but you’ve always been one to think big. I’m confident that your report will be intelligent, thorough, balanced, and nuanced. I hope it will also provide the most comprehensive blueprint yet for principled but pragmatic reform of our broken media policy regime. “Maybe we’re at a 1967 moment, again,” Ernest Wilson, the chairman of CPB, likes to say. He is referring to the arrival of the political coalition that gave formal birth to public broadcasting.
He may be right, but only if we connect a unifying reform vision to the broadest possible supporting coalitions. Your work can get us started.
My best regards,
The Other Steve

Fabulous article.
Please see my work, I am a broadcast journalist turned activist who specifically targets public interest obligations and license challenges. My film "Broadcast Blues" defines Public Interest Obligations in a way average people can understand it, and my blog http://www.suewilsonreports.com has numerous posts on this topic. I blog for Huffington Post and others as well.
I believe I will be having a panel at Free Press' National Media Reform Conference that will introduce a national, managed, publicized plan to help local communities launch license challenges.
#1 Posted by Sue Wilson, CJR on Fri 29 Oct 2010 at 04:05 PM
Excellent analysis. For those interested in this topic, the Report of the Knight Commission on the Information Needs of Communities in a Democracy, www.knightcomm.org, could serve as a useful resource. It steps back a level, in this period of journalistic turmoil, to ask what do communities need in terms of information? In fact the Report, Informing Communities: Sustaining Democracy in the Digital Age, largely helped to frame the FCC Future of Media Inquiry itself. The report is the result of a bipartisan commission of 17 highly regarded people ranging in political persuasions and outlooks from Ted Olson (attorney for Citizens United and former Solicitor General in the George W. Bush Administration) to Benjamin Todd Jealous, President of the NAACP. It supported market solutions for local journalism while at the same time supporting the increased funding of public service media. The latter, it thought, however, needed to improve in its localism, diversity, and interactivity. The Aspen Institute, which produced the Commission and the Report in partnership with the Knight Foundation, is in the process of releasing eight white papers following up the rather general consensus recommendations with specific measures of how to get from here to there. Much more there, plus an opportunity to discuss aspects in the blog and dialogue sections, all at www.knightcomm.org.
Charlie Firestone
Executive Director
Aspen Institute Communications and Society Program
#2 Posted by Charlie Firestone, CJR on Fri 29 Oct 2010 at 05:36 PM
Steve -
Thanks for taking the time to step back and take a big picture look at the many ways our whole media policy system is shaping journalism right now - and how we could rethink these systems to better serve journalism and democracy.
As we look for models and ideas, there is much we can learn from other countries. Our media ecosystem is as unique as our nation, and we don't want to try to duplicate any one system - like the BBC - but there are still important lessons to learn and pieces we can explore to help foster innovation and protect journalism's independence.
In the coming weeks we'll be releasing a major report on the policies and structure found in 14 other democratic nations that help insulate journalists from the public funds that flow into supporting high quality public media. You can see a summary of that research here:
http://www.scribd.com/doc/38710467/Crisis-of-Imagination-Summary
Josh Stearns, Free Press and SaveTheNews.org
#3 Posted by Josh Stearns, CJR on Mon 1 Nov 2010 at 11:07 AM
"journalists carry powerful antibodies to any hint that government might encroach on press freedom"...but do they have any antibodies about Oligarchs encroaching on press freedom? Do they know Plato's view of the role of the state to protect the masses from the few powerful Oligarchs?...who will always serve themselves when given the opening to do so? ...me thinks not...
Meanwhile, the American people are now whipped around by Oligarchs who control everything under the very noses of these "principled" Journos who have antibodies about the government encroaching on press freedom, but conveniently no antibodies about Oligarch shareholders encroaching on every freedom...including the freedom to pump and dump asset markets, fear monger, race bait, and scapegoat...
naming three branches doesn't seem enough...conveniently under-educated all...
#4 Posted by planckbrandt, CJR on Mon 1 Nov 2010 at 01:10 PM
Knight report is good, but don't forget universities are prone now to control by Oligarchs...we are used and abused by these tax-exempt institutions serving the Oligarch's interests...this story developed by citizen journos paid for by individual small gifts...no corporate media would touch since all the cronies in their whole-system are fingered...
http://spot.us/stories/544-the-investors-club-how-the-university-of-california-regents-spin-public-money-into-private-profit
of course Foundations like Knight are in love with philanthropy as the solution to a weak or failed state... "philanthropic" gifts to universities are just as ideological as BODs in private corporations...
#5 Posted by planckbrandt, CJR on Mon 1 Nov 2010 at 01:30 PM
Oh, boy!! Government funded news reporting. Or will it be a "license to publish?"
http://lincolnparishnewsonline.wordpress.com/
#6 Posted by Walter Abbott, CJR on Mon 1 Nov 2010 at 04:03 PM
-With NPR a Rockefeller front
-AP/Reuters a Rothchild front
-FOX a Murdoch RED China cover operation
-the main nets corporate, globalist and
all but openly YOU-genocidal
--------------UH, what more regulation
were you thinking of?
#7 Posted by tiger tim, CJR on Sun 7 Nov 2010 at 06:18 AM
It is sad to see the ostensible luminaries of the press in prostrate posture and supplicating the Airwaves Overlords, as though press freedom (and freedom of association, generally) is something to be doled out by the federal govt.
To thus assume the Feds' right to control, by subsidy, penalty, etc., what is said and how it is said and who says it is to concede to the Feds the freedom of speech (just as the assumption that the IRS rightfully arbitrates how much of your earnings you shall keep is to concede every penny from the start).
But never mind, for our luminaries have informed us that this kind of "extreme" and "anti-government" rationale only makes the govt's job of allocating freedom more difficult. (And besides, who but a heartless extremist would want to "kill off Big Bird, Frontline, and PBS NewsHour, and seriously damage All Things Considered and Morning Edition"?)
But in fact, what keeps a press free and independent is its freedom from govt, and its determination to resist govt control, expose govt encroachment on freedom, and so on. Govt subsidies and other govt-media incest ultimately destroy such freedom and independence. But never mind, for such quaint and archaic truths necessarily render the press "anti-government," and we can't have that!
FCC = Fascist Communication Control. Free the press: abolish the FCC (and the FTC, FDA, DEA, DHS, etc.).
#8 Posted by Dan A., CJR on Sat 8 Jan 2011 at 12:45 AM