[In 1966,] I came back to New York as a researcher at Newsweek. Women were hired first on the Mail Desk to deliver mail, then on the Clip Desk to clip newspapers. If you were really good, you got promoted to be a researcher; at the end of the week, the women fact-checked all the stories. Only women would be hired as researchers, and only men would be hired as reporters and writers. Very few women had been promoted [from within]—there were maybe three or four. So, we were being good girls and doing our work. And then the women’s movement happened.
One of our friends, Judy Gingold, was having conversation with a lawyer, Gladys Kessler, who said, “Tell me about your job at Newsweek.” Judy explained that [virtually] all the women were researchers and all the men were writers and reporters, and the lawyer said, “You know, that’s illegal. Call the Equal Employment Opportunity Commission in Washington; they’ll tell you.” So she called, and the woman said, “Yes, it’s illegal. You ought to file a complaint.” Judy is the hero of our movement. She started talking to her friends, Lucy Howard, Margaret Montagno, and Pat Lynden, and then they came to me—I was the fifth. This was toward the end of 1969, the beginning of 1970.
Then something serendipitous happened: Newsweek decided it wanted to do a cover story on the new women’s movement. But they had no woman to write it. I had been promoted six months earlier to be a junior writer in fashion—because my boss didn’t want to write fashion anymore—but I clearly was not experienced enough to write the cover. Liz Peer was in the Washington bureau and could have written the story, but they didn’t reach out to her. Instead, they decided to go outside and hire Helen Dudar—a fabulous star writer at the New York Post.
That galvanized us. We decided that on March 16, 1970, the day that Newsweek published a story on the women’s movement, called “Women in Revolt,” 46 of us would announce that we were suing Newsweek for sex discrimination. We were the first women in the media to sue, and as you can imagine, the publicity was so fabulous—having these 46 twentysomething-year-old women suing the magazine on the day they were publishing a cover on the women’s movement. It got picked up all over the world: in Italy in La Stampa, in the London Times, and all over the place. And we knew the publicity would get to the editors, who considered themselves quite progressive, and in fact had been very good on the war and on civil rights. Osborn Elliott, the editor, put out a statement to the press later that day that said: The fact that virtually all the men at Newsweek are writers and all the women are researchers is a newsmagazine tradition that goes back 50 years. Hardly something you might want to say! Simply underscores the institutional sexism of a place like that.
When we were looking for a lawyer, it was very hard to find a woman who had employment-rights experience, because it was brand-new law. We ended up going to the American Civil Liberties Union, where we found Eleanor Holmes Norton, who was the assistant legal director. She grabbed [an issue of] Newsweek from our hands and said, “Well, the fact that there are men from here to here on the masthead, and women only in the bottom category, shows that this is a pattern of discrimination, so I’ll take your case.” What was delicious was that the editors, who were very, very liberal on civil rights, were suddenly faced in negotiations with a five-foot-seven, pregnant African-American female lawyer with a giant Afro. They were totally flummoxed. They had never, ever been questioned about their commitment to equality, and now here they were, being sued by their women, represented by an African-American. It was pretty amazing.


What a great read. Although I'm a late twenty-something female, I'm proud to call myself a feminist and try to educate my own girlfriends on women's history. It's sad that most career women today don't even know who Gloria Steinem is and it's not like the women's liberation movement of the late 1960s and 1970s was that long ago either.
PS: I wish we learned about this case in J-School.
#1 Posted by TaraMetBlog, CJR on Fri 6 Jul 2012 at 10:11 AM
WHY is it still the woman's responsibility to be in charge of the kids? "Every woman in her thirties right now is concerned about having it all and doing it all". How about we focus on SHARED parenting where the sole burden is NOT put on the mommy but daddy -or second parent- takes half of the responsibility. How about changing the quote to "Every COUPLE in their thirties are concerned about having it all..."
#2 Posted by Maria Karlsson, CJR on Fri 6 Jul 2012 at 01:47 PM
This story is welcome. But as a non-New Yorker (and one who worked several decades at newspapers on the East Coast, West Coast and in between) I am surprised that you omitted Al Neuharth. As head of Gannett (love it or hate it), he did more to get more women into responsible management positions than anyone I know -- and earlier, to boot. Faced occasionally with gentlemen editors and corporate officials who tried to defer, claiming they couldn't find qualified women, he directed them to redouble their efforts. Some who benefited from this owe him a lot. Some who tried to get in his way probably would like to punch him out. In any case, though, the industry owes him a lot. While other chains were talking about opening opportunities for women, he was doing it. For the record, I never worked full-time for a Gannett paper, I am not in Mr. Neuharth's will and I do not owe him any money. Rather, I'm just a retired newsman.
#3 Posted by Westerner, CJR on Wed 11 Jul 2012 at 04:26 PM
Gloating about women in journalism denies a growing reality of this and other professions. Within a relatively short time span there will not be many men in newswork. The same holds true for medicine where 80 percent of med school students are women.
But you can count on that govt. mandated HR slogan to remain on job ads...women and minorities are encouraged to apply...Of course HR is probably less diverse than nursing...90 percent women, HAVE A PLEASANT TOMRROW.
You may say so what? So what....generations to come of men dispossed from their traditional roles becoming more frustrated and even violent. Rather than gloating you should begin thinking about the future in a declining society.
#4 Posted by dan ehrlich, CJR on Thu 12 Jul 2012 at 04:34 AM
As a former Newsweek Research Assistant and Ms. Magazine Circulation Marketing Manager, it is so refreshing to be reminded of our accomplishments yet much needs to be done. The title of Ms. was just the beginning and not much has changed since then. Take a look at who is running the magazines and web sites, and there is your answer. It's not just about the visual images being touched up but also about the business. Practically all of the editors, pubishers, managing directors, etc., at these teen and fashion magazines are all green, twenty-thirty somethings and at a size 2, present a very TOXIC, anorexic image for young aspiring girls to aspire.
#5 Posted by Gloria Buono-Daly, CJR on Thu 12 Jul 2012 at 03:44 PM
Thank you for an awesome article. we are trudging our way through the men to release a national publication. THATmag for women. I am a mother of 3 girls and publisher. We are proud to say our women writers are amazing!!
#6 Posted by Rebekah Sweeney, CJR on Fri 27 Jul 2012 at 02:48 PM
Wow - thanks for this. As a mid-20s female founder & CEO of a tech startup, this really resonated with me. I went through university thinking that gender discrimination was a thing of the past, and weren't-we-all-lucky-that-men-and-women-were-now-treated-equally. It was a hard shock when I entered the corporate world and discovered that wasn't necessarily the case, and pitching VCs as a female founder has only been more intense. Now that I have a small taste of what the attitudes in the early 70s must have been, I'm even more grateful for women like Ms. Povich. Thank you for publishing this great interview!
#7 Posted by Kathryn Minshew, CJR on Mon 27 Aug 2012 at 10:40 PM