After about a year, nothing much was happening. A couple women got promoted to reporters; one woman on the staff became a writer. Then they started hiring a few women from the outside to come in. About a year and a half into it, there were four new women writers, and about fifteen new male writers. So at a time when they’re supposedly aggressively looking for women, they’re hiring men at three to one. And believe it or not, two years later, we decided to sue again.
By this time, Eleanor Holmes Norton had become Human Rights Commissioner for the City of New York. So we hired Harriet Rabb, who was a new professor at Columbia teaching an employment-rights clinic. She was fabulous; she was just amazing. Now, two years later, there was enough employment-rights law that she was actually able to use goals and timetables and negotiate. We decided to sue in 1973, in the spring. At that point, Kay Graham was being sued by seven black reporters at The Washington Post called “the Metro Seven.” The women [there also] were restless and had been writing letters saying they were really unhappy with the situation for women at the Post. And now we had sued for a second time, so she was really annoyed. She called Joe Califano, who was the corporate lawyer for the Post. (He later became secretary of Health, Education, and Welfare, under Lyndon Johnson.)
Joe came up to negotiate with Harriet and a group of us on the women’s panel. At first, he was very resistant to everything. Then Harriet said, “Look, we need one third of all the writers and reporters to be women, and we need one third of the researchers to be men—to show that this is not a female job; this is a job. Anyone who is coming into an entry-level position should do this job, not just women.”
The last thing we asked for was a woman senior editor. Joe said, “No, no, that’s management; you can’t tell us who’s in management.” We said, “Well, we aren’t signing an agreement that doesn’t have a woman in the meeting where the decisions are being made.” So finally he caved in, and we signed the agreement in the spring of 1973. We said, “By the end of 1975, Newsweek will have a woman senior editor.”
How did that turn out to be you?
Ed Kosner, who was the managing editor, called me up in the spring of 1975 and asked me to try out. In August, Ed became the editor—Oz moved up to editor in chief—and Ed appointed me as the first woman senior editor of Newsweek, in August 1975. It’s unusual that one of the people who was involved in a lawsuit ends up being rewarded with a position like that. Most of the women on the front lines at Newsweek, at The New York Times, at Reader’s Digest—their careers did not go so well.
You talked to some young women for your book. What do you think has gotten better, and what hasn’t changed at all?
After 1975—I use that only because that was a moment when a woman got into management—things happened very fast for women. I would say between ’75 and ’85, in all the news organizations, women just flooded into those positions. Everyone thought, “Boy, this is it.” Our mindset was that it was a pipeline problem: We just need women in the pipeline, and of course they’ll succeed.

What a great read. Although I'm a late twenty-something female, I'm proud to call myself a feminist and try to educate my own girlfriends on women's history. It's sad that most career women today don't even know who Gloria Steinem is and it's not like the women's liberation movement of the late 1960s and 1970s was that long ago either.
PS: I wish we learned about this case in J-School.
#1 Posted by TaraMetBlog, CJR on Fri 6 Jul 2012 at 10:11 AM
WHY is it still the woman's responsibility to be in charge of the kids? "Every woman in her thirties right now is concerned about having it all and doing it all". How about we focus on SHARED parenting where the sole burden is NOT put on the mommy but daddy -or second parent- takes half of the responsibility. How about changing the quote to "Every COUPLE in their thirties are concerned about having it all..."
#2 Posted by Maria Karlsson, CJR on Fri 6 Jul 2012 at 01:47 PM
This story is welcome. But as a non-New Yorker (and one who worked several decades at newspapers on the East Coast, West Coast and in between) I am surprised that you omitted Al Neuharth. As head of Gannett (love it or hate it), he did more to get more women into responsible management positions than anyone I know -- and earlier, to boot. Faced occasionally with gentlemen editors and corporate officials who tried to defer, claiming they couldn't find qualified women, he directed them to redouble their efforts. Some who benefited from this owe him a lot. Some who tried to get in his way probably would like to punch him out. In any case, though, the industry owes him a lot. While other chains were talking about opening opportunities for women, he was doing it. For the record, I never worked full-time for a Gannett paper, I am not in Mr. Neuharth's will and I do not owe him any money. Rather, I'm just a retired newsman.
#3 Posted by Westerner, CJR on Wed 11 Jul 2012 at 04:26 PM
Gloating about women in journalism denies a growing reality of this and other professions. Within a relatively short time span there will not be many men in newswork. The same holds true for medicine where 80 percent of med school students are women.
But you can count on that govt. mandated HR slogan to remain on job ads...women and minorities are encouraged to apply...Of course HR is probably less diverse than nursing...90 percent women, HAVE A PLEASANT TOMRROW.
You may say so what? So what....generations to come of men dispossed from their traditional roles becoming more frustrated and even violent. Rather than gloating you should begin thinking about the future in a declining society.
#4 Posted by dan ehrlich, CJR on Thu 12 Jul 2012 at 04:34 AM
As a former Newsweek Research Assistant and Ms. Magazine Circulation Marketing Manager, it is so refreshing to be reminded of our accomplishments yet much needs to be done. The title of Ms. was just the beginning and not much has changed since then. Take a look at who is running the magazines and web sites, and there is your answer. It's not just about the visual images being touched up but also about the business. Practically all of the editors, pubishers, managing directors, etc., at these teen and fashion magazines are all green, twenty-thirty somethings and at a size 2, present a very TOXIC, anorexic image for young aspiring girls to aspire.
#5 Posted by Gloria Buono-Daly, CJR on Thu 12 Jul 2012 at 03:44 PM
Thank you for an awesome article. we are trudging our way through the men to release a national publication. THATmag for women. I am a mother of 3 girls and publisher. We are proud to say our women writers are amazing!!
#6 Posted by Rebekah Sweeney, CJR on Fri 27 Jul 2012 at 02:48 PM
Wow - thanks for this. As a mid-20s female founder & CEO of a tech startup, this really resonated with me. I went through university thinking that gender discrimination was a thing of the past, and weren't-we-all-lucky-that-men-and-women-were-now-treated-equally. It was a hard shock when I entered the corporate world and discovered that wasn't necessarily the case, and pitching VCs as a female founder has only been more intense. Now that I have a small taste of what the attitudes in the early 70s must have been, I'm even more grateful for women like Ms. Povich. Thank you for publishing this great interview!
#7 Posted by Kathryn Minshew, CJR on Mon 27 Aug 2012 at 10:40 PM