I have a sticky on my laptop—not an actual sticky, but the ones on Apple Macs—and every time I see an interesting feature or quote or I just get an idea, I will make a note of it there. If I were driving an ambulance with a child dying in the back, it would still not stop me writing a column idea down. There’s nothing like the horror of knowing that in four hours you have to have filled the page and having nothing. I like to know what I’m going to write about a week in advance for my main column so it can sort of tick away in the back of my head.
There have been loads of studies about people who hear voices in their head—I have a great interest in mental illness; I have lots of friends who have schizophrenia and psychosis and hear voices—and it’s very closely aligned to a gene writers and creative people have. Novelists say there’s always a point when characters start doing things you don’t want them to do and start saying things you don’t expect, and that’s because you have a little Gollum in your head. And it’s the same when you’re doing journalism. If you know what you’re going to write about a week in advance, you can tuck that into the back of your head, and it can quietly tick away, like yeast rising in a bowl. And when you come to write that column, often you find your subconscious has done the whole thing for you and you can just sit and transcribe it all.
That’s in THEORY! In practice, sometimes you’re not as organized as that. [Then,] it feels like a really dry, thankless fuck. It’s just horrible, you’re gritting your teeth hoping to get to the end of a piece. Thankfully I very rarely have that. One, because I have that sticky. And second, my husband is really, really good at commissioning me—he used to be an editor and he’s also a writer. He’s really good at taking something he’s seen in the paper and going, “You should do a column on that.”
You talk in Moranthology about some of your early mistakes, like trying to emulate other writers’ voices and being really brutal in your work as a rock critic to try to impress more senior colleagues. Any advice to young journalists on finding your own authentic voice?
The last 10 years have been an era of cynicism and snarkiness, of angry and outraged people thundering very polemic pieces—and that feels old hat to me now. I see why that form of writing is appealing, because it’s a bit like doing a bump of cocaine to give you some confidence when you walk into a party. Sitting down and being very angry and indignant, with an invisible army you’re speaking for, is a really good way of falsely giving yourself the energy to get through a piece. But it’s unsustainable. It’s wearying and it really lowers the debate, not just in the media but politically and culturally. We’re coming to this very polemicized—THIS IS VERY RIGHT! and THIS IS ABSOLUTELY WRONG!—stuff that you see not just in journalism but in TV shows or news shows now. And this is what’s turned people off politically. This is why people are disengaging from bigger subjects and a proper understanding of economics or politics or climate change, because all they see is people arguing.
And I think that’s a very male thing as well. I’m much more interested in coming at a topic from an odd angle, rewinding, and asking, “Well, why has a certain set of circumstances come about?” or projecting into the future. If you’re taking that kind of angle, it’s very easy to inject humor into it. And I’d far rather be conversational, or evocative, or describe something or try to explain something.
You landed a job as a teenager without a degree, and without doing the unpaid internship route that’s the norm now. Would your path even be possible today?
Caitlin Moran is correct in saying the "ecosystem of the media is changing." But there are some new digital business models, including our Montreal-based BestStory.ca, which is the only ad-free, long-form journalism site in the world with original stories and multiple photos.
Every article is professionally edited and laid out by an experienced graphic designer. It is a venue for writers who might not otherwise have a professionally-edited marketplace for long-form literary pieces with striking visuals.
Writers maintain copyright and moral rights, while earning 25% royalties on sales which they can track worldwide by chronology and geography, another unique aspect of our site. Our only source of revenue is the sale of each story to a reader for 40 cents via credit card on PayPal.
Once a story is bought, it can be read and re-read at any time from any web-enabled device in the world, including tablets and smart phones. Updates to stories bought by readers are free. Articles stay on the site forever and can be updated at any time, meaning they can continue to earn revenue indefinitely as new readers discover the site.
Like any new business model, this one will take time to develop in terms of fulfilling its potential as a revenue source for writers. Charging pennies per story is not a quick way to make money, but as the number of readers grows, so do the revenues.
And it is attractive to readers because it gives them the freedom to decide which articles they wish to purchase at a modest price without being tied to a subscription.
So instead of giving up because they can't find full-time media jobs which, as Caitlin points out, are difficult to come by, perhaps young journalists should consider themselves entrepreneurs, manufacturing (writing) an intellectual product (stories) which they can sell directly to members of the public on a story-by-story basis.
Although it is only cents per story, the potential paying audience is in the millions if journalists can produce high-quality, original articles that readers cannot find elsewhere.
The initial price of 40 cents could be increased once the site has proved its value equation to enough readers. But the first order of business is to gain market share by providing readers with an original, enjoyable literary experience.
I believe that good writers will eventually be rewarded financially on such a site, which emphasizes high quality journalism and graphics. It takes talent and patience, but there is a market for ad-free, long-form journalism among a growing readership with mobile devices.
#1 Posted by warren perley, CJR on Thu 8 Nov 2012 at 09:21 AM