In October, auto-racing and truck-leasing scion Jay Penske announced that he’d bought Variety, the storied Hollywood trade publication founded in 1907. Penske was quick to note that the brand would remain distinct from his other media holdings, which include Deadline.com, the domain of Nikki Finke. But would it be so terrible if a little Finke fierceness rubbed off on her new corporate sibling? Imagine:

TOLDJA! Mediocre Silverman Laffer On Spring Sked

HOT RED BAND TRAILER Zac Efron Tentpole Preem

R.I.P. Low-Level Studio Exec You’ve Never Heard of

EXCLUSIVE A Press Release

Advisory I’m Sick This Week

 

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The Editors