Hard Numbers

Viral edition

64
percent of American adults using Facebook


30
percent of American adults getting news from Facebook


16
percent of American adults using Twitter


8
percent of American adults getting news from Twitter


300 million
decline in pageviews from readers coming from homepages within the BuzzFeed Network sites (HuffPost, Slate, TMZ, etc.) between January and December 2013


130 million
number of additional readers coming from social media to BuzzFeed Network sites between January and December 2013


99 million
increase in views BuzzFeed Network sites received from Facebook alone between January and December 2013


76
percent of total social referrals to the BuzzFeed Network in December 2013 that came from Facebook


Sources: Pew Research Center, BuzzFeed Social Intelligence Annual Report 2013

The Editors are the staffers of Columbia Journalism Review.