64
percent of American adults using Facebook
30
percent of American adults getting news from Facebook
16
percent of American adults using Twitter
8
percent of American adults getting news from Twitter
300 million
decline in pageviews from readers coming from homepages within the BuzzFeed Network sites (HuffPost, Slate, TMZ, etc.) between January and December 2013
130 million
number of additional readers coming from social media to BuzzFeed Network sites between January and December 2013
99 million
increase in views BuzzFeed Network sites received from Facebook alone between January and December 2013
76
percent of total social referrals to the BuzzFeed Network in December 2013 that came from Facebook
Sources: Pew Research Center, BuzzFeed Social Intelligence Annual Report 2013
The Editors are the staffers of the Columbia Journalism Review.